Apply Online
Schedule a Call

June 2025

Conversational marketing is the new pipeline: How AI is redefining intent in real estate

Artificial Intelligence, Contributors, HWmember, Opinion, Technology /

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. They’re not just outdated. They’re invisible to the modern consumer. Today, people crave relevance, not reach. They want conversations, not campaigns. That’s where conversational marketing steps in. It’s not about shouting louder. It’s about listening better and […]

Conversational marketing is the new pipeline: How AI is redefining intent in real estate Read More »

Commission cuts stall as sellers stick to old ways

Housing markets, REALTORS & HOMEBUILDERS /

Homeowners are reverting back to old habits in the real estate market. After giving them smaller commissions in 2024, sellers are paying buyer’s agents 2.77% commissions this year, according to brokerage Clever Real Estate. Those buyer agents saw their commissions dwindle to 2.30% last year, as the industry adjusted to a major rule change. The

Commission cuts stall as sellers stick to old ways Read More »

Longbridge’s Bill Packer on crafting AI that’s inclusive of seniors

Artificial Intelligence, HWmember, Longbridge Financial, Reverse, Team Leaders, Technology /

As more companies embrace the incorporation of artificial intelligence (AI) into their business- and customer-facing operations, a concern has emerged among firms focused on delivering services to older people AI training typically occurs with younger staffers, who could then incorporate unconscious institutional biases that might leave seniors feeling alienated from the technology. Representatives of Longbridge

Longbridge’s Bill Packer on crafting AI that’s inclusive of seniors Read More »

Texas team rejoins eXp Realty amid YouTube-driven growth

Brokerage, eXp Realty, Houston, HWmember, People Movers, Real Estate, Real Estate Agents, Texas /

Kyler Ferris — the founder of Ferris Realty in Conroe, Texas — has rejoined eXp Realty, bringing with him a 45-agent team and a reported sales volume of $164 million in 2024. The move marks a return to the national brokerage after Ferris Realty’s brief stint as an independent firm. Ferris, whose “Living in Houston

Texas team rejoins eXp Realty amid YouTube-driven growth Read More »

NAHB encourages ‘practical’ renovations for aging in place

Aging in Place, Homebuilders, HWmember, NAHB, Reverse /

Aging in place is gaining momentum among older homeowners, and the National Association of Home Builders (NAHB) has taken notice. The organization recently reported that 73% of homebuilding industry leaders say that requests for aging-in-place features have significantly or somewhat increased in the past five years, while 56% of remodelers are involved in home-modification work

NAHB encourages ‘practical’ renovations for aging in place Read More »

The pandemic made housing less affordable, but not in the obvious places

Affordability, Affordable housing, Data & Visuals, Home Price Appreciation, Housing Market, HWmember, JPMorgan Chase, Millennials, Mortgage Rates /

The housing affordability crisis often conjures images of coastal urban cities with acute housing supply shortages and heavy land-use regulations. While these places do tend to have the highest home prices, it’s not where costs are rising the most. That’s according to a sprawling new study from JPMorgan Chase that examines affordability from a number

The pandemic made housing less affordable, but not in the obvious places Read More »

Compass agents have a battle plan against CCP, Zillow

Agent, Clear Cooperation, Compass, HWmember, Real Estate, Real Estate Listings, Zillow /

The countdown is on to Zillow’s new listing standards policy, which bans publicly marketed private listings. While it’s possible for agents at any firm to end up with a banned listing, most industry observers expect that agents at Compass — a vocal critic of the Clear Cooperation Policy (CCP) and Zillow’s policy — will face

Compass agents have a battle plan against CCP, Zillow Read More »

Senate version of GOP tax bill makes key changes to housing, federal lands sections

Congress, Government Lending, House of Representatives, Housing Market, HWmember, Montana, Nevada, Politics, Republican Party, Senate, Utah /

Following its passage in the House of Representatives, the One Big Beautiful Bill Act — President Donald Trump’s signature domestic policy bill that includes tax reform provisions with major implications for the federal budget deficit — is going through a series of pronounced changes during the reconciliation process in the Senate. When a bill is

Senate version of GOP tax bill makes key changes to housing, federal lands sections Read More »

Century 21 CEO talks industry consolidation, filling market gaps

Brokerage, Century 21, Clear Cooperation, Hispanic homeownership, Homeownership, HWmember, Mergers and Acquisitions, Minority Homeownership, NAHREP, Real Estate, Real Estate Agents /

As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. In an in-depth conversation with HousingWire, Century 21 CEO Mike Miedler opened up about the company’s strategy, its foundational franchise model and preparation for the future of homeownership.

Century 21 CEO talks industry consolidation, filling market gaps Read More »

Compass named in Oregon telemarketing lawsuit

Compass, HWmember, Lawsuit, Legal, Marketing, Oregon, Real Estate /

The Telephone Consumer Protection Act (TCPA) lawsuits against real estate companies are beginning to pile up again. Plaintiff Jessica Murch filed a TCPA suit against Compass and Compass Washington on Tuesday in U.S. District Court in Portland, Oregon. “The Plaintiff brings this action to enforce the consumer-privacy provisions of the TCPA alleging that Compass violated the

Compass named in Oregon telemarketing lawsuit Read More »