While housing affordability has improved year-over year in all of the 50 markets tracked by First American, the sizes of the gains have varied across that universe. Plus, on a comparative basis, home prices remain higher than prior to the pandemic. Processing Content A recent analysis from the company quantifies these differences. Consumers’ house-buying power […]
Some markets thawing in time for spring homebuying season Read More »
The 10-year Treasury yield continued its wild movements based on alternating headlines on the Iran conflict, but as a result mortgage rates ended the week 16 basis points higher, Freddie Mac found. Processing Content The 30-year fixed rate mortgage reached 6.38% for March 26, up from an average of 6.22% one week earlier, the Freddie
Mortgage rates now at highest point since September Read More »
Two of the nation’s largest reverse mortgage lenders, Longbridge Financial and Mutual of Omaha Mortgage, have asked a federal judge to dismiss a lawsuit over alleged improper advertising practices, ending a dispute that began in September 2024. According to a joint filing on Tuesday in the U.S. District Court for the Southern District of California,
Longbridge, Mutual of Omaha move to dismiss reverse mortgage marketing lawsuit Read More »
Whether it involves bundt cakes, backpacks or bicycles, community service is a tradition of the mortgage industry, turning opportunities for good publicity into components of effective business strategy. Processing Content Volunteering and other forms of charitable work are a common theme running through 2026’s list of best mortgage companies to work for, regardless of a
Why mortgage firms are making charity a business strategy Read More »
After exiting the channel approximately three-and-a-half years ago during a tough period for both the mortgage industry and its own business, LoanDepot is returning to the wholesale origination business. Processing Content “Serving brokers through wholesale naturally expands our multi-channel origination strategy and complements our direct-to-consumer, in-market retail, joint venture, and servicing businesses,” CEO Anthony Hsieh
LoanDepot adds wholesale production 3 years after exit Read More »
Real estate agents and brokers are bombarded daily with headlines predicting the industry’s next upheaval. Let it go, says Larry Kendall, founder of Ninja Selling, because most of that noise sits firmly outside of your control. While it’s important you keep up with current headlines, Kendall believes real estate professionals and brokers should take a
Ninja Selling’s Larry Kendall: Control the habits, not the headlines Read More »
The mortgage industry is starting to work through major changes after a federal law restricting abusive trigger leads took effect this week, limiting when credit bureaus can sell a borrower’s information to competing lenders. The policy stems from the Homebuyers Privacy Protection Act (S.B. 3502), which amends the Fair Credit Reporting Act to curb the
Trigger leads restrictions rewrite mortgage outreach rules Read More »
PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve homebuying digital user experience. SitecoreAI – used by global consumer marketers across a diverse array of business sectors – enables homebuilders to centralize
PulteGroup partners with SitecoreAI to bolster its marketing strategy Read More »
Mortgage lenders are rolling out new promotions as they compete for borrowers in a fluctuating rate environment, with both refinancing and purchase incentives becoming more common. Processing Content United Wholesale Mortgage recently introduced two offers: one providing a 75 basis point boost on conventional and government refinancings, and another offering a $600 appraisal credit for
Lenders offer pricing promos in anticipation of a hot market Read More »
With trigger leads exiting the scene, mortgage originators are seeking new ways to improve their consumer marketing. Industry groups and companies are stepping in to fill the gaps left as traditional training programs have disappeared with downsizing. Processing Content “The companies used to train people, but as companies downsize, those have gone by the wayside,
Trigger lead limits push lenders toward new marketing Read More »