Homebuying

Mortgage lenders report strong start to 2026 homebuying season

Mortgage lenders are entering the 2026 spring homebuying season with strengthening business pipelines, fueled by lower mortgage rates, rising refinance incentives and early signs of improving purchase demand. “We’re off to a great start,” Alex Elezaj, executive vice president and chief strategy officer for United Wholesale Mortgage (UWM) said in an interview with HousingWire. “Spring […]

Mortgage lenders report strong start to 2026 homebuying season Read More »

Is the lock-in effect loosening its grip on housing? Realtor.com thinks so

U.S. homeowners who carry mortgages with rates of 6% or more now outnumber those with rates below 3%. This should drive a “meaningful shift in the housing market after years of historically low borrowing costs,” according to a Realtor.com report released Wednesday. The company analyzed residential mortgage data from the Federal Housing Finance Agency (FHFA)

Is the lock-in effect loosening its grip on housing? Realtor.com thinks so Read More »

Why most buyers hire the first agent they talk to

Zillow’s 2025 Consumer Housing Trends Report for Agents shows that more than one-third (36%) of home sellers now find their agents online, a sharp increase from just 15% in 2018. Among buyers, 33% said online research played a significant role in selecting an agent. At the same time, repeat buyers now account for a majority

Why most buyers hire the first agent they talk to Read More »

A turning point for the mortgage industry: Inside the industry effort to build trust with the next generation

In 2020, I began tracking a steady decline in consumer trust in the mortgage industry. Five years later, that decline has reached a clear low point. Only 20 percent of Millennials and Gen Z say they trust mortgage professionals to help them make informed decisions. The knowledge gap remains significant, but in an age when

A turning point for the mortgage industry: Inside the industry effort to build trust with the next generation Read More »

Homebuyers hunt for Black Friday bargains as price cuts spread

Shoppers aren’t the only ones scouting for deals this Black Friday. While bargain hunters line up for discounted TVs and video game consoles, many prospective homebuyers are scrolling through listings in hopes of snagging their own big-ticket markdown. According to HousingWire Data, price cuts have become a defining feature of the late-fall housing market —

Homebuyers hunt for Black Friday bargains as price cuts spread Read More »

Luxury homebuyers getting more bang for their buck in Atlanta, Denver

While the national entry point for luxury homes edged down slightly in September, buyers with a million-dollar budget can find significantly more space in some regions than others, according to Realtor.com’s latest Housing Market Luxury Report. The report shows that in metros such as Atlanta, Denver and Houston, luxury homes priced between $1 million and

Luxury homebuyers getting more bang for their buck in Atlanta, Denver Read More »

Gen Z homeowners report higher insurance company dissatisfaction

A new survey from Kin Insurance suggests that Gen Z homeowners are less satisfied with their home insurance providers than older generations, citing poor customer service and claims experiences rather than cost as their main frustrations. Findings highlight a growing disconnect between digital-native Gen Z homeowners — born between 1997 and 2012 — and the

Gen Z homeowners report higher insurance company dissatisfaction Read More »

Why More Homeowners Are Selling Without Agents

Why More Homeowners Are Selling Without Agents

Selling a home has become a more complex decision as online platforms offer new ways to bypass real estate agents. According to a new Clever Offers survey, 42% of sellers said market conditions influenced how they sold their home, and many chose alternative routes such as cash buyers, iBuyers or for-sale-by-owner listings. Of those who

Why More Homeowners Are Selling Without Agents Read More »

1 in 5 Gen Z adults say housing affordability is top life concern

Nearly one in five members of Gen Z say housing affordability is their top life concern, according to a new survey from Realtor.com. The survey of 1,000 adults ages 18 to 27 found that 82% of Gen Z respondents who either own a home or hope to own one believe buying a home is harder

1 in 5 Gen Z adults say housing affordability is top life concern Read More »