Why most brokerages scale for revenue but fail to profit
In real estate, growth is often measured by one number. Volume. More agents.More transactions.More gross commission income (GCI). On paper, it looks impressive. The brokerage is “scaling.” But behind the scenes? Profit margins are shrinking. This is one of the most common and costly mistakes for Broker Owners: Scaling revenue without scaling profitability. The revenue […]
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