In June 2025, from HousingWire’s The Gathering stage in Colorado Springs, Leo Pareja, the CEO of eXp Realty, predicted that by 2030, AI would be “table stakes” for brokerages in their offerings for agents. Given that 82% of real estate agents integrate AI tools into their business, according to a report by Realtor Property Resource […]
The proven ways real estate agents are using AI to close deals faster Read More »
Baby boomers’ decades long control of U.S. housing wealth is not just locking out younger buyers, it’s forcing significant changes to a real estate agent’s job description. Top-producing agents told HousingWire the industry continues to pivot toward multi-generational advisory work. Academic research has confirmed why; agents who cannot navigate trusts, estate planning and family gifting
How boomer housing dominance is forcing agents to retool Read More »
Gary Keller is one of the most consequential figures in the history of residential real estate. In nearly five decades, few people have done more to educate, elevate and safeguard the well-being of the real estate professional. I say this as a 36-year veteran of this business and as someone who spent six years working
The case for seller choice: Why exposure is a strategy and not a setting Read More »
Five major deals in five days. That’s what happened last week in real estate, and I don’t think anyone has fully processed what just happened. Zillow Preview signed almost 30 brokerages. eXp signed deals with Realtor.com, Homes.com and ComeHome.com. Compass already had its Redfin partnership locked in. Zillow rewrote its listing standards to make the
Did the industry build a machine for reverse steering and call it seller choice? Read More »
A high-producing Tampa real estate team has returned to eXp Realty after a stint with another brokerage. Maximum Tampa Group — led by Yulia Olivo and Jennifer Rivera — will now operate as FIG Team Maximum Tampa in collaboration with Veronica Figueroa’s FIG Team. The move comes after Maximum Tampa Group had joined LPT Realty
RealTrends Verified Tampa team returns to eXp Realty Read More »
As real estate professionals face growing threats from title fraud and in-person safety risks, TransUnion is introducing a mobile solution that consolidates tools for verifying identities and checking criminal backgrounds. TruLookup for Real Estate allows agents to validate property ownership, conduct personal safety checks using a phone number and generate prospecting lists — all within
TransUnion launches tool to bolster Realtor safety, fight fraud Read More »
Mississippi has joined Alabama in creating a law that states that buyers agents and brokers are not required to obtain a signed buyer agency agreement prior to touring a property with a prospective buyer. Earlier this month, Mississippi Governor Tate Reeves signed Senate Bill 2713 into law. Under the new law, buyers and sellers may
Buyer agency laws diverge as states break from NAR settlement playbook Read More »
The National Association of Hispanic Real Estate Professionals (NAHREP) released its annual State of Hispanic Homeownership Report, revealing that Hispanic households added a net gain of 441,000 owner-households in 2025, the largest single-year increase since the U.S. Census Bureau began collecting the data in 1975. Without those gains, the total number of U.S. homeowners would
NAHREP panel tackles supply, state of Hispanic homeownership Read More »
Pricing a home is always a unique challenge for real estate agents, but it can be especially daunting in a low-turnover market. The current real estate turnover rate, or the rate at which homes change hands, is at its lowest rate in 30 years, according to a Redfin analysis. One of the main reasons is
When comps are scarce, here’s how to price and market a listing Read More »
One truth stands clear: real estate sales are built on trust, not persuasion. Yet, many agents still wrestle with outdated sales tactics, focusing on pushing products rather than understanding client needs. The most successful agents, however, don’t sell at all. Instead, they lead with influence and trust, employing a methodology that empowers clients, builds lasting
The power of leading with influence in real estate sales Read More »