Fourteen months after California’s Palisades wildfires destroyed nearly 5,900 homes, the first fully rebuilt residence has come to market, offering the clearest pricing test yet for post-fire demand. The newly built contemporary home — listed at just under $7.5 million — comes after the original was just one month from completion when it was destroyed. […]
First fully rebuilt Palisades home testing post-fire demand Read More »
It may come as a surprise amid the noise, negativity, and volatility in today’s new-home market that Florida remains one of the most dynamic homebuilding markets in the country. The housing landscape in the nation’s third-most-populous state shares a vertiginous, bumpy near-term outlook with other Sun Belt markets. The region has been challenging for homebuilders.
Florida: In choppy 2026, one state is many homebuilding markets Read More »
BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on
BuildersUpdate pay-at-closing model targets builders’ marketing risk Read More »
For the past decade, Dallas-Fort Worth’s housing story has been written in bold letters along the U.S. 75 corridor – Frisco, McKinney, Plano and every patch of land north of there that could support a rooftop and a Starbucks. The northeast corner became a symbol of Texas growth: prices soared, commutes stretched and master-planned communities
Fort Worth growth resets the Dallas-Fort Worth housing map Read More »
KB Home’s fiscal Q1 2026 results showed weaker revenue and margin performance alongside a strategic shift that management asserts will improve predictability and profitability later this year. Quarterly revenue was $1.08 billion, down nearly 23% year over year. The average selling price fell 3% sequentially and nearly 10% from a year ago. Gross margin fell
KB Home pivots to its build-to-order strengths, but not without risk Read More »
Let me say something that might make a few developers roll their eyes so hard they pull a muscle. Housing needs a fifth place. Not another splash pad. Not another pickleball court. Not another “resort-style amenity center” with furniture nobody uses. A fifth place. Here’s a quick tutorial on Ray Oldenburg’s framework. The first place
Housing needs a fifth place. It’s how builders design belonging Read More »
Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it
Rekindling urgency: A Spring Selling 2026 homebuilders elegy Read More »
After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential Sales report released on Thursday. Economists say that this could be a momentary drop due to extreme weather conditions, or that the sales
January new home sales fall 17.6%, weather and rates in focus Read More »
A year ago, Stuart Miller described homebuilder margins as a “shock absorber.” The Lennar Executive Chair and Chief Executive Officer had begun doing so two or three years earlier, as mortgage-rate pathways began wreaking havoc on the post-pandemic housing market. The metaphor suited the moment. Mortgage rates had risen sharply, and buyer affordability had plummeted
Lennar margin ‘circuit breaker’: Is Stuart Miller right, wrong or bluffing? Read More »
If you walked the aisles at this year’s International Builders Show, you could feel it. The vibe wasn’t panic. It wasn’t euphoria. It was something in between – a cautious optimism that maybe, just maybe, the worst is behind us. Traffic anecdotes sounded a little better. Some builders spoke about steadier January sales activity. Conversations
January “green shoots” won’t tell homebuilders what July will Read More »