The mortgage industry is starting to work through major changes after a federal law restricting abusive trigger leads took effect this week, limiting when credit bureaus can sell a borrower’s information to competing lenders. The policy stems from the Homebuyers Privacy Protection Act (S.B. 3502), which amends the Fair Credit Reporting Act to curb the […]
Trigger leads restrictions rewrite mortgage outreach rules Read More »
A ban on abusive trigger leads that’s set to take effect in early March is already driving up overall costs to acquire leads and putting pressure on mortgage originators’ business models, industry experts told HousingWire. Sources say this short-term shift is part of a broader set of trends — including heightened competition for first-party data
Mortgage originators brace for rising costs as ban on abusive trigger leads nears Read More »
Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates
Revive expands, renames agent AI platform Read More »
Radius — a brokerage platform for real estate teams — has launched Mel AI, a built-in artificial intelligence (AI) assistant designed to support tasks across marketing, lead management, transaction oversight and compliance. Mel AI is integrated throughout the Radius platform, which provides tools and infrastructure for managing real estate businesses. AI is trained on MLS
Radius launches AI assistant to streamline brokerage operations Read More »
While it may seem that the real estate industry is constantly overwhelmed by new technology tools, the most popular tool among Realtors remains eSignature, according to the National Association of Realtors’ (NAR) 2025 Technology Survey released Thursday. NAR’s data showed that 79% of survey respondents use eSignature, closely followed by the 75% who reported using
NAR Technology Survey finds AI gaining traction with Realtors Read More »
Although consumers are doing more independent research and home browsing than ever before, data from the National Association of Realtors (NAR) shows that 88% of buyers and 90% of sellers work with a real estate agent. How do these Realtor find consumers? Through real estate referrals. However, the way they meet their agents can differ
From Zillow to sphere: Why you must know the source of your real estate referrals Read More »
President Donald Trump on Friday signed the Homebuyers Privacy Protection Act (H.R. 2808), establishing a nationwide ban on the abusive use of trigger leads beginning in March 2026. The legislation had broad mortgage industry support. It cleared the House in June and the Senate by unanimous consent in August, with bipartisan sponsorship from Reps. John
Trump signs law banning trigger leads Read More »
A long-awaited crackdown on trigger leads is on its way to President Donald Trump’s desk, but not everyone in the mortgage world is celebrating. Nestled in the bill is a provision that’s leading professionals to raise doubts about whether the measure is a consumer safeguard or a competition killer. “The act will require consumers to
Does the trigger leads bill opt-in provision wave goodbye to competition? Read More »
On this week’s episode of the RealTrending podcast, host Tracey Velt sits down with Jay Papasan — an executive at Keller Williams and co-author of “The Millionaire Real Estate Agent” — to discuss what it takes for new agents to succeed in today’s competitive market. Papasan shares insights from his upcoming book, “The Rookie Real
KW’s Jay Papasan sheds light on rookie agent mistakes Read More »
Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology — including tools, integrations and trends that impact mortgage and real estate. Here’s what happened this week: Realtor.com adds property tax appeal tool with Ownwell integration Realtor.com now offers property tax monitoring and appeals through a new partnership with Ownwell. With rising homeownership costs, this
Tech Pulse: Realtor.com adds property tax appeal; PropStream expands lead generation Read More »