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HomeCode Reviews launching as ‘Yelp for real estate tech’

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Real Estate, real estate teams, Real Estate Technology, Technology /

Real estate advisor and author Troy Palmquist is launching HomeCode Reviews, a peer-driven directory and review platform aimed at helping agents, teams and brokerages navigate the fast-growing world of real estate technology. Described by Palmquist as a “Yelp for real estate technology,” the platform combines a searchable directory with editorial analysis, user reviews and in-depth […]

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Beyond the database: Why 1:1 AI is the new benchmark for authority and market share

CANDID, CRM, Mortgage, Sponsored /

For today’s mortgage leadership, the most expensive asset on the balance sheet is the borrower’s attention. Yet, in an era defined by an “attention economy,” the industry has spent a decade devaluing that asset through a practice that has become as predictable as it is ineffective: the mass-market email newsletter blast. For years, the industry

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AI adoption accelerating across real estate marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key

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Luxury Presence raises $37M to push CRM platform development

Agent, Artificial Intelligence, Brokerage, CRM, Luxury Real Estate, Real Estate, Real Estate Technology, Technology /

Luxury Presence has raised $22 million in a Series C equity financing round, led by Bessemer Venture Partners, and secured an additional $15 million in debt financing from J.P. Morgan. New funding will support development of Luxury Presence’s new artificial intelligence (AI)–driven customer relationship management platform — Presence CRM. “High-performing agents have years of business

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Dermot Buffini steps down as CEO of Buffini & Company

Agent, CRM, HWmember, People Movers, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams /

After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday.  In his stead, company founder Brian Buffini will assume the role of chairman and CEO  Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate

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Rechat partners with SkySlope to add forms, e-signatures to platform

Agent, Artificial Intelligence, CRM, eSignature, HWmember, Partnerships, Real Estate, Technology /

Experience management platform Rechat is partnering with transaction management platform SkySlope, enabling Rechat to expand its capabilities into forms and e-signatures.  The firms announced the partnership on Dec. 23. According to a press release, the partnership is an expansion of Rechat’s transactions ecosystem and functions as an add-on with Rechat Deals. Through the partnership, agents

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Zillow’s Follow Up Boss privacy policy changes spark industry debate

Agent, CRM, HWmember, Real Estate, Technology, Tom Ferry, Zillow /

Zillow Group is making changes to Follow Up Boss’s privacy policy and many in the real estate industry are taking issue with the changes.  Earlier this month, Zillow informed users of Follow Up Boss, which it acquired in 2023, that a new privacy policy is set to go into effect on November 15, 2025. The

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Zillow unites agent focused products in Zillow Pro

Agent, CRM, HWmember, Real Estate, Real Estate Technology, Zillow /

Zillow is uniting some of its various agent-focused product offerings under a new umbrella. Described as a suite of products, Zillow announced the launch of Zillow Pro on Wednesday.  The suite of products includes Follow Up Boss, My Agent and Agent Profiles. The integration of these products enables agents to do things like invite any

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NAR Technology Survey finds AI gaining traction with Realtors

Agent, Artificial Intelligence, ChatGPT, CRM, Cryptocurrency, HWmember, Lead Generation, National Association of Realtors, Real Estate, Technology /

While it may seem that the real estate industry is constantly overwhelmed by new technology tools, the most popular tool among Realtors remains eSignature, according to the National Association of Realtors’ (NAR) 2025 Technology Survey released Thursday.  NAR’s data showed that 79% of survey respondents use eSignature, closely followed by the 75% who reported using

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Insellerate hires Meerschaert as director of customer success

Artificial Intelligence, CRM, HWmember, Insellerate, Mortgage, People Movers, Team Leaders, Technology /

Insellerate, a software and technology company that offers a customer relationship management (CRM) platform for the residential mortgage, debt settlement, insurance and tax industries, announced on Thursday that Christopher Meerschaert has been appointed as its new director of customer service. With more than two decades of experience — including leadership roles at Citi, Growth Works

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