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HomeSmart International

Lower inks marketing deal with HomeSmart

Brokerage, HomeSmart International, HWmember, Lenders, LendingLife, Marketing, Mortgage, Origination, Partnerships /

Multichannel mortgage lender Lower has entered into a marketing agreement with real estate brokerage HomeSmart, giving the firm’s nationwide agent network access to Lower’s mortgage solutions. The announcement comes amid a growing wave of partnerships between lenders and brokerages, including Rocket Companies’ $1.75 billion all-stock acquisition of Redfin that closed in July. Earlier this year, Lower […]

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HomeSmart unveils new brand identity

Arizona, Brokerage, HomeSmart International, HWmember, Real Estate, Real Estate Marketing, RealTrends Verified Rankings /

HomeSmart announced a new brand identity at its annual Ignite: Growth Summit 2025, marking the company’s 25th anniversary. The rebrand includes an updated logo, visual design and messaging that leaders said reflect HomeSmart’s evolution and ongoing focus on supporting agents. HomeSmart ranks No. 11 by transaction sides and sales volume on the 2025 RealTrends Verified

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HomeSmart names Stacey Onnen president

Arizona, Brokerage, HomeSmart International, HWmember, People Movers, Real Estate, Real Estate Agents /

HomeSmart has announced its appointment of Stacey Onnen as president. Onnen has more than 20 years of experience in real estate — most recently working in the legal technology sector and previously leading a national initiative at Keller Williams. She also served as president of operations at eXp Realty from April 2019 to February 2022

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