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Real Estate Branding

Why real estate agent confidence is a leading indicator for 2026

Agent, Contributors, HWmember, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams, Real Estate Technology, Residential Real Estate /

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be changing!) By conventional measures, momentum feels limited. Yet beneath those conditions, a different signal is emerging; one that may prove more predictive than […]

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Dermot Buffini steps down as CEO of Buffini & Company

Agent, CRM, HWmember, People Movers, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams /

After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday.  In his stead, company founder Brian Buffini will assume the role of chairman and CEO  Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate

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Reimagining a real estate icon: Inside the RE/MAX brand refresh

Agent, Brokerage, RE/MAX, Real Estate, Real Estate Agents, Real Estate Branding, realtors, Sponsored /

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The RE/MAX balloon has long been one of the most recognizable symbols in real estate, representing trust, consistency and market leadership. But in a digital era where attention spans are short and brand presence must translate seamlessly across

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Investing in real estate taught this coach what makes a real estate agent great

Agent, Contributors, HWmember, Opinion, Real Estate, Real Estate Agents, Real Estate Branding, Real Estate Investing, Residential Real Estate /

Most people know me as a real estate speaker and coach. I’ve trained hundreds of thousands of agents across the country on how to list, sell, and serve at the highest level. But here’s something most don’t know: I’m also an active real estate investor. I buy between six and 10 properties a year. That

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