Social Media

TikTok forms US entity, easing social media marketing concerns for mortgage pros

TikTok has finalized a deal to form a new U.S. entity with investors that include Oracle, Silver Lake and Emirati firm MGX, easing the threat of a nationwide ban and allowing the social media app to continue operating for more than 200 million American users. The company said Thursday that the new TikTok U.S. joint […]

TikTok forms US entity, easing social media marketing concerns for mortgage pros Read More »

Most Americans use AI for housing market data

A majority of Americans are turning to artificial intelligence to help them navigate the housing market, with 82% using AI for real estate insights, according to a new survey from Realtor.com. Despite the rise of technology, consumers continue to view real estate agents as the most trusted and accurate source of information. Among AI platforms,

Most Americans use AI for housing market data Read More »

To the moon! Opendoor is Reddit’s new memestock

Move over, Gamestop — there’s a new memestock in town. The equity price of iBuyer pioneer Opendoor has surged of late, and it appears entirely driven by Reddit’s infamous Wall Street Bets subreddit and other social media platforms. As of Monday morning, Opendoor shares were trading for $3.31, a shocking 429% rise in just one

To the moon! Opendoor is Reddit’s new memestock Read More »

Younger homebuyers turn to social media, AI and each other

Faced with high housing costs, economic instability and declining trust in traditional lending institutions, younger generations are redefining how they approach homeownership. A newly released NextGen Homebuyer Report — compiled by National Mortgage Insurance and financial literacy nonprofit FirstHome IQ — highlights how Gen Z and millennials are creatively navigating a changing real estate landscape.

Younger homebuyers turn to social media, AI and each other Read More »