The Real Brokerage

The proven ways real estate agents are using AI to close deals faster

In June 2025, from HousingWire’s The Gathering stage in Colorado Springs, Leo Pareja, the CEO of eXp Realty, predicted that by 2030, AI would be “table stakes” for brokerages in their offerings for agents.  Given that 82% of real estate agents integrate AI tools into their business, according to a report by Realtor Property Resource […]

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Real Brokerage adds top San Diego agent Jason Cassity as chief growth officer

Jason Cassity is moving onto the executive team at The Real Brokerage from a top-producing agent and team leader role in San Diego, as the cloud brokerage creates a new chief growth officer position to drive agent growth and engagement. The Real Brokerage Inc. (NASDAQ: REAX) announced the appointment Monday, saying the newly created role

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Bachman Realty Group joins The Real Brokerage

The Real Brokerage has added Bachman Realty Group — a 65-agent team serving the Dallas–Fort Worth and Houston metro areas. Led by Tiffany and Greg Bachman, the team closed 650 transactions in 2025 totaling $245 million in sales volume, according to the company. The group joins Real from Fathom Realty. For the Bachmans, Real’s technology

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Tech Pulse: Redfin, Real Brokerage show off AI home search

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate. Here’s what happened this week: Redfin puts forth AI chat tool for home searches Redfin has launched a new AI-powered “conversational home search” on its website, allowing users to find homes through natural

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Real, former CFO settle wrongful termination lawsuit

The Real Brokerage and its former chief financial officer Michelle Ressler have reached a settlement agreement in the lawsuit Ressler filed in early June 2025.  Filed in the U.S. District Court for the Southern District of New York, the lawsuit claims that Real orchestrated Ressler’s termination under false pretenses and replaced her with a less

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Real Brokerage teams up with MAXA designs to automate marketing for agents

The Real Brokerage is teaming up with MAXA Designs as it looks to automate marketing for its agents nationwide.  The partnership was unveiled on Wednesday at RISE, Real’s national agent conference. Through this partnership and the new MAXA x Real platform, agents will gain access to over 400 real estate specific templates, MLS integration and

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Tech Pulse: AI advances, big earnings and policy shifts

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate. Here’s what happened this week: Zillow’s Follow Up Boss privacy policy changes spark industry debate Zillow‘s updated privacy policy for Follow Up Boss has sparked debate among real estate agents. The policy introduces

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David Keener’s vision for Premiere Group at Real Brokerage

On this week’s episode of the RealTrending podcast, Tracey Velt talks with David Keener, CEO of Premiere Group at The Real Brokerage. In just eight years, Premiere has grown to nearly 300 agents in 27 states and recently joined Real. Keener explains how the group’s member-owned teamerage model drives retention and shared success, as well

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Real Brokerage adds California firm via private-label program

Showcase Real Estate — a Yuba City, California-based brokerage — has joined The Real Brokerage under its private-label program. Led by broker-owner Donna Phelan, Showcase Real Estate brings 45 agents to Real, expanding the firm’s presence across a seven-county region in Northern California. Since 2018, Showcase has closed more than 2,170 transactions totaling $826 million

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