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Real Estate Listings

Did the industry build a machine for reverse steering and call it seller choice?

Agent, Brokerage, Contributors, Homes.com, HWmember, Opinion, Real Estate, Real Estate Listings, Realtor.com, Zillow /

Five major deals in five days. That’s what happened last week in real estate, and I don’t think anyone has fully processed what just happened. Zillow Preview signed almost 30 brokerages. eXp signed deals with Realtor.com, Homes.com and ComeHome.com. Compass already had its Redfin partnership locked in. Zillow rewrote its listing standards to make the […]

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When comps are scarce, here’s how to price and market a listing

Agent, Contributors, HWmember, Real Estate, Real Estate Listings /

Pricing a home is always a unique challenge for real estate agents, but it can be especially daunting in a low-turnover market. The current real estate turnover rate, or the rate at which homes change hands, is at its lowest rate in 30 years, according to a Redfin analysis. One of the main reasons is

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Real estate agents: The pricing conversation has changed — have you?

Agent, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

Here’s a truth that’s going to sting a little: if you’re still walking into listing appointments armed with the same pricing presentation you used in 2021, you’re bringing a butter knife to a sword fight. The market has fundamentally shifted, and the agents who haven’t shifted with it are watching listings expire, price reductions pile

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Private listings are polarizing real estate, here is a path forward

Agent, Brokerage, Clear Cooperation, Contributors, HWmember, MLS/Associations, National Association of Realtors, Opinion, Real Estate, Real Estate Listings /

The private listings debate has become one of the most polarizing conversations in organized real estate — and in my view, it is being handled poorly by nearly everyone involved. Advocates are cherry-picking the benefits without acknowledging the risks. Critics are sounding alarms without acknowledging the legitimate reasons private listings exist. And somewhere in the

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NAR reaffirms MLS autonomy amid Compass-Redfin partnership

Clear Cooperation, Compass, HWmember, MLS/Associations, National Association of Realtors, Real Estate, Real Estate Listings, Redfin /

The National Association of Realtors (NAR) reaffirmed that multiple listing services (MLSs) retain discretion to set their own rules and policies regarding listing statuses — following news of Compass marketing its Coming Soon and private listings on Redfin. Compass and Redfin parent company Rocket announced the partnership Feb. 26. In an email sent to Compass

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Does lead diversion help buyers, or does it undermine agent accountability?

Agent, Contributors, Homes.com, HWmember, Opinion, Real Estate, Real Estate Listings /

It’s a story of frustration that many buyers and agents can relate to. Buyers repeatedly reaching out to listing agents to see properties, only to receive no response. Calls go unanswered, questions linger and access to homes stalled. That frustration is real and deserves acknowledgment. Consumers should expect timely communication and professional conduct. Where the

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MRED challenges Zillow’s claims of imminent listing feed disruptions

Chicago, Clear Cooperation, HWmember, MLS, MLS/Associations, Real Estate Listings, Zillow /

The spat between Zillow and Midwest Real Estate Data (MRED) continues on. Over the weekend, the Chicago-based MLS sent an email, obtained by HousingWire, to members warning them that the listing portal’s industry relations team is contacting MRED subscribers and allegedly threatening to contact their home seller clients. MRED stated that it’s anticipating disruptions to

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Google enters portal wars with MLS listings in select cities

Google, HouseCanary, HWmember, Keefe, Bruyette & Woods, MLS/Associations, Real Estate Listings, Technology /

The portal wars may have a new entrant — and it isn’t one to shake a stick at. Google has begun testing a new advertising format in select markets that embeds for-sale home listings directly into search results.  Listings are embedded only in mobile searches for listings in select markets, including Chicago, Denver and Austin. 

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High-end metros see price drops, longer selling times

California, Florida, Hawaii, Home Prices, Housing Market, Housing Market Data, Luxury Real Estate, New York, Real Estate, Real Estate Listings /

Pricier metropolitan areas are posting a noticeable slowdown as high-end homes take longer to sell. The top 10% of metro markets — those with median prices above $666,464 — recorded a 2.5% year-over-year price decline in October, HousingWire Data shows. Average home prices in these metros fell from $1.04 million to $1.01 million, marking a

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Fathom Holdings, ByOwner partner to connect agents with FSBO sellers

Brokerage, Fathom Holdings, HWmember, New listings, Real Estate, Real Estate Agents, Real Estate Listings /

Fathom Holdings announced a partnership with for-sale-by-owner (FBSO) marketplace ByOwner to link sellers who need professional assistance with Fathom agents across the country. The agreement aims to convert listings from ByOwner.com and BuyOwner.com — which together attract more than 500,000 monthly visitors — into full-service listings through Fathom’s real estate network. According to the National

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