August 2025

Redfin integrates CubiCasa interactive floor plans

Redfin has partnered with CubiCasa to integrate interactive floor plans and virtual tours into its real estate listings. Redfin is the first major home search platform to adopt CubiCasa’s interactive media directly into listings, supporting a growing demand among buyers for visual tools that help to assess a home’s suitability. “A home’s layout can make […]

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John L. Scott CEO unpacks AI strategies and MLS consolidation

On this week’s RealTrending podcast, host Tracey Velt welcomes Lennox Scott, CEO of John L. Scott Real Estate, a company with nearly a century of legacy and leadership. With close to five decades of industry experience, Scott brings deep insights into both the past and future of real estate. Their conversation spans the transformative impact

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LeadingRE adds Smartify Media for digital display technology

Smartify Media has been named an exclusive provider of digital display technology for Leading Real Estate Companies of the World (LeadingRE) and its global network of more than 550 real estate firms. Smartify, which was recently recognized as the 2025 Startup of the Year by the Advertising Club of New York, specializes in digital out-of-home

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Mortgage application payments decline in June

Homebuyer affordability improved in June, as evidenced by the national median payment for purchase mortgage applicants decreasing to $2,172 — down from $2,211 in May. That’s according to the Mortgage Bankers Association (MBA)’s Purchase Applications Payment Index (PAPI), which measures how new monthly mortgage payments vary across time relative to income, using data from MBA’s

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LPT Realty expands in southern California

Premier Property Partners founders Rich Johnson and Shirin Alipanah are joining LPT Realty — expanding its operations in San Diego and Palm Desert. Johnson, former owner and broker of San Diego Homes and Estates, and Alipanah, a former tech executive at Meta, bring decades of experience and a combined sales history exceeding $10 billion. LPT

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Real estate brokerage profit margins show signs of stabilization

Real estate brokerages may no longer be at the profitability peak they hit during the height of the pandemic housing market, but their margins are showing signs of stabilization after the market rapidly shifted in 2022 due to the interest rate hikes, according to data published by real estate brokerage accounting software and services provider

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