The hidden cost of move-in friction: Why the first 30 days can make or break resident loyalty
With national vacancy rates hovering around 7%, property managers are under pressure to differentiate, retain residents, and operate more efficiently—all at the same time. The first 30 days of a lease are where those pressures converge. When move-in goes well, it builds trust, reduces friction, and sets the foundation for a productive resident relationship. When […]