Here’s a truth that’s going to sting a little: if you’re still walking into listing appointments armed with the same pricing presentation you used in 2021, you’re bringing a butter knife to a sword fight. The market has fundamentally shifted, and the agents who haven’t shifted with it are watching listings expire, price reductions pile […]
Real estate agents: The pricing conversation has changed — have you? Read More »
Military families and veterans don’t buy homes the way most civilians do. They move on short notice and often finalize purchases from hundreds or thousands of miles away. When you add a VA home loan into the mix, some lenders and agents assume the transaction is headed for trouble before it even starts. That assumption
VA loans are not slow, agents who prep early close faster Read More »
We’ve all experienced take-it-or-leave-it tech: Systems and platforms that some real estate agents swear by and other agents ignore. Maybe it makes you more productive (if you use it consistently), but it’s no real loss if you don’t. That’s not the case with artificial intelligence. As the consumers you’re working with increasingly adopt AI in
Data ownership and AI tools are reshaping real estate tech stacks Read More »
When every deal feels personal, even winning gets expensive. There is a particular look you start to recognize once you have been around the real estate industry long enough. You know the one. That steely, thousand-yard stare that comes from decades of real estate. It shows up at open houses around hour four. In late-night
The best real estate agents aren’t tougher, they are more structured Read More »
The age at which Americans buy their first home can dramatically shape their financial future — and a delay in first-time homeownership is forcing real estate agents to rethink how they market to younger buyers. A new Generational Wealth Report from Realtor.com finds that households purchasing their first home by age 30 build significantly more
How real estate agents are helping young homebuyers overcome fears, finances Read More »
The private listings debate just got louder. Howard Hanna Real Estate Services has launched HannaList, an internal listing network that allows Howard Hanna agents to share listings exclusively with Howard Hanna buyer agents before those properties ever reach the MLS. Combined with what Compass has built since acquiring Anywhere, two of the industry’s most significant
HannaList adds fuel to the escalating private listings war Read More »
The private listings debate has become one of the most polarizing conversations in organized real estate — and in my view, it is being handled poorly by nearly everyone involved. Advocates are cherry-picking the benefits without acknowledging the risks. Critics are sounding alarms without acknowledging the legitimate reasons private listings exist. And somewhere in the
Private listings are polarizing real estate, here is a path forward Read More »
Rayse has launched RAE, a conversational AI engine embedded in its Agent Value Platform that allows real estate agents to log work, update client journeys and manage client portals through natural voice or text instead of traditional portal interfaces, the company announced. RAE (Rayse Assistant Engine) is designed to function as a personal assistant on
Rayse launches conversational AI assistant RAE to help agents log work by voice or text Read More »
The Real Estate Agent Referral Network and Marketing Tips community, part of Agent Impact Network and founded by real estate strategist Debbie Mauro, has grown to more than 385,000 real estate professionals and is adding about 2,000 members a month, the company announced. The milestone makes the group one of the largest professional referral networks
eXp Realty Chief Marketing Officer Wendy Forsythe released her debut book, “Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life,” on March 10, with 100% of proceeds going to eXp Extend a Hand, the brokerage’s nonprofit that supports agents and staff facing financial hardship. The book, announced Tuesday
eXp’s Wendy Forsythe launches 6-step framework book to help agents scale without burnout Read More »