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Loft47 launches automation and commission management platform for real estate teams

Agent, Artificial Intelligence, HWmember, Real Estate, real estate teams, Real Estate Technology, Technology /

Loft47 — a back-office automation and commission management platform for real estate brokerages — has introduced a new product aimed specifically at teams. Loft47 for Teams is built to automate commissions, payouts and accounting workflows while giving team leaders real-time visibility into performance and profitability. “Real estate teams are running increasingly complex businesses within brokerages, […]

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Walters | Plaxen Group joins Sotheby’s International Realty

Agent, People Movers, Real Estate /

Shauna Walters and Nicole Plaxen, the broker duo behind the Walters | Plaxen Group, have joined Sotheby’s International Realty. The affiliation follows a standout year for the five-person team. RealTrends Verified shows Walters | Plaxen Group accounting for $222 million in closed volume across 134 transactions in 2024 — with an average home sale price

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Zillow updates sites, apps after watchdog flags ad disclosure gaps

Agent, Brokerage, Compliance, HWmember, Real Estate, Regulatory Compliance, Trulia, Zillow /

BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with Zillow Group to bring several of the company’s major brands into compliance with industry rules governing interest-based advertising. DAAP said it initiated a routine review of Zillow.com and detected third-party tracking activity used for targeted advertising. That prompted a broader examination of Zillow Group’s

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The 2025 Exhibit Awards: Celebrating the future of real estate and mortgage branding

Agent, Awards, Brokerage, MAXA Designs, Mortgage, Real Estate, Sponsored /

HousingWire and MAXA Designs are proud to partner for the 2025 Exhibit Awards, a national awards platform recognizing standout real estate — and now mortgage — branding and design. First launched in 2022, Exhibit was built on a simple idea: great branding doesn’t just make a brokerage look good. It drives clarity, culture, and business

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Jason Mitchell Group surpasses 1,300 agents

Agent, Brokerage, HWmember, Jason Mitchell Group, Real Estate, Real Estate Agents /

The nation’s top-ranked mega team, the Jason Mitchell Group (JMG) has surpassed 1,300 agents, according to an announcement last Wednesday. This represents a 36% increase in agent count over the past year. The team attributed this growth to the firm’s business-to-business referral opportunities, which the company said has eliminated significant overhead and lead generation costs

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Elsafy Team’s journey to $80M in sales and a new home at Keller Williams

Agent, HWmember, Keller Williams, Luxury Real Estate, Milwaukee, Real Estate, real estate teams, RealTrends Verified Rankings, Wisconsin /

Essam Elsafy, founder of The Elsafy Team, has quietly become one of Wisconsin’s most successful real estate leaders, guiding his team to top statewide rankings. The Whitefish Bay–based group, now nine members strong, ranked No. 3 among Wisconsin medium-sized teams by sales volume in 2024, according to RealTrends Verified. So far this year, the team

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Pittsburgh leads affordability, Austin inventory surges

Agent, Austin, Data & Analytics, Florida, Housing Inventory, Housing Market, HWmember, Los Angeles, Pittsburgh, Real Estate /

A new HousingWire Data deep-dive confirms widening affordability gaps and rising inventory in previously constrained markets — as well as strong regional patterns that favor the South for balance and the Midwest for price relief. Pittsburgh continues to stand out as the nation’s most affordable major metro, with a median list price of $240,000. Its

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What you need to know about listing fraud and real estate risks

Agent, Artificial Intelligence, HWmember, MLS/Associations, National Association of Realtors, Real Estate, Real Estate Fraud, Technology /

For many Realtors, the legal maelstrom that engulfed the industry over the past two years, served as a wake up call of sorts, forcing them to look for ways to mitigate and manage risks. Given this environment, it is no surprise that risk management was a popular topic at the National Association of Realtors (NAR)

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Tommie Wehrle named president of LGBTQ+ Real Estate Alliance

Agent, Anywhere, Better Homes and Gardens Real Estate, Compass, HWmember, Liberty Reverse Mortgage, Real Estate /

Tommie Wehrle, a learning consultant with Better Homes and Gardens Real Estate, has been appointed as the 2026 president of the LGBTQ+ Real Estate Alliance, a national trade organization representing more than 3,500 members. Wehrle has worked in real estate for nearly 35 years, holding roles as an agent, broker-owner, instructor and coach. She has

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Homebuyers embrace sustainability, efficiency in 2025

Agent, Climate Change, Home Sales, Homebuyers, HWmember, Real Estate, Real Estate Agents, Realtor, Realtor.com /

Americans are redefining home comfort and value by focusing on efficiency, sustainability and natural design, according to Realtor.com’s 2025 Hottest Home Trends Report. Findings reflect a nationwide shift away from large, aesthetic features toward practical, eco-friendly and tech-driven living. WaterSense fixtures — which reduce water use by at least 20% — were the fastest-rising feature

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