Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The RE/MAX balloon has long been one of the most recognizable symbols in real estate, representing trust, consistency and market leadership. But in a digital era where attention spans are short and brand presence must translate seamlessly across […]
Reimagining a real estate icon: Inside the RE/MAX brand refresh Read More »
Veterans Day serves as a meaningful opportunity to honor the sacrifices made by the men and women in uniform who have served our country. It is also an opportunity to acknowledge the challenges veterans face as they transition back to civilian life, including navigating the homebuying process. For real estate professionals, it’s important to recognize
Helping heroes home: how real estate pros can better serve veterans Read More »
At the core of real estate lies one constant: our duty to communicate clearly, act with integrity, and put our clients first. When those principles slip—even unintentionally—the results can be costly. Not long ago, a situation discussed during one of our coaching calls served as a powerful reminder of how quickly professionalism can unravel when
Why communication failures can cost real estate agents Read More »
Zillow’s mortgage business has grown rapidly over the past few years, posting a 57% annual increase in loan origination volume, which rose to $2.3 billion, in Q3 2025. While Zillow maintains that this growth is purely organic and due to it “making it easier for more buyers to choose financing through Zillow Home Loans (ZHL),”
Zillow faces lawsuit alleging illegal kickbacks in mortgage business Read More »
Picture this: a Realtor® walks into a new-home sales office, client in tow, ready to collaborate. The builder’s rep glances up from the desk, wary smile in place. Both sides want the same thing — a sold home — but the air crackles with tension. That moment, repeated across the country, defines one of housing’s
What Realtors really think about working with builders Read More »
Realtor.com plans to introduce a new 3D property viewing tool called FlyAround. The tool allows users to explore homes and neighborhoods through a low-altitude satellite view. The feature will begin rolling out in the coming weeks. FlyAround uses Google Maps’ 3D technology and is powered by TopHap Inc. It integrates directly into property listing pages
Realtor.com releasing 3D “FlyAround” property viewing tool Read More »
Zillow Group is making changes to Follow Up Boss’s privacy policy and many in the real estate industry are taking issue with the changes. Earlier this month, Zillow informed users of Follow Up Boss, which it acquired in 2023, that a new privacy policy is set to go into effect on November 15, 2025. The
Zillow’s Follow Up Boss privacy policy changes spark industry debate Read More »
Equity Union Real Estate announced Thursday that Dennis and Yana Chernov, along with The Chernov Team, have joined the Los Angeles-based brokerage. The Chernov Team — known for its work in luxury real estate — specializes in new construction and residential sales, including traditional homes and condominiums. The group ranked No. 13 nationally by RealTrends
Top California team joins Equity Union Real Estate Read More »
Klipster, a new real estate platform aimed at younger homebuyers, has launched with a mobile app that combines short-form video, automation and marketplace features. Created by co-founders Arlinda Dine, Eric Benaim and Michael Taus, the platform is designed for what the company describes as a “content-first” home shopping experience, targeting Millennials and Gen Z with
Scroll, swipe, sold: Klipster app brings the TikTok effect to real estate Read More »
For generations, the American Dream has been defined by homeownership. But in 2025, that dream is harder to hold onto. Rising mortgage rates, high home prices and the day-to-day cost of living have left many families stretched thin. Even as interest rates show signs of easing, affordability pressures remain, forcing buyers to ask not only,
Why is homeownership harder to sustain in 2025? Read More »