Zillow is uniting some of its various agent-focused product offerings under a new umbrella. Described as a suite of products, Zillow announced the launch of Zillow Pro on Wednesday. The suite of products includes Follow Up Boss, My Agent and Agent Profiles. The integration of these products enables agents to do things like invite any […]
Zillow unites agent focused products in Zillow Pro Read More »
The new Coldwell Banker brand campaign marks a pivotal evolution for the 119-year-old real estate powerhouse. Vice President of Marketing Brandon Newman, who joined the company after a career with luxury automotive brands like Mercedes-Benz and Aston Martin, is leading the charge to shift the narrative from transactions to transformation, helping people “live well and
How Coldwell Banker is redefining real estate through lifestyle and legacy Read More »
In full transparency: My former Dayton, Ohio real estate team is one of Zillow’s top-performing Flex partners, closing a significant number of Flex deals every month. I understand how the program works — the good, the bad and the fine print. When I read about the new class-action lawsuit accusing Zillow of misleading consumers through
Former Zillow Flex agent on who benefits from Premier agent class action lawsuit Read More »
In August, the agents at Berkshire Hathaway HomeService Florida Properties Group found themselves under siege from fraudsters. “It began with the mother of one of our agents getting a call at two o’clock on a Sunday morning from a number that looked identical to her daughter, with her daughter’s photo,” Casey Bryan, the president of
Florida brokerage endures a nightmare and lesson in real estate cybersecurity Read More »
Kaplan Real Estate Education has released its first Real Estate Survey of Trends — highlighting both optimism about client growth and concerns over technology adoption in the industry. Nearly half of survey respondents (48%) expect to grow their client base in the next six to 12 months, with another significant portion projecting flat client volume.
Real estate agent optimism holds steady, but AI adoption slow Read More »
Radius — a brokerage platform for real estate teams — has launched Mel AI, a built-in artificial intelligence (AI) assistant designed to support tasks across marketing, lead management, transaction oversight and compliance. Mel AI is integrated throughout the Radius platform, which provides tools and infrastructure for managing real estate businesses. AI is trained on MLS
Radius launches AI assistant to streamline brokerage operations Read More »
Listing and negotiation platform Final Offer has launched in Denver and Colorado’s Front Range region in partnership with several local brokerages — including RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes. Final Offer allows agents to give homesellers more options and control over marketing their properties — while buyers can
Final Offer launches in Denver, surrounding region Read More »
With the NAR settlement behind us and new rules on professional fees in place, conversations with clients have shifted. MLSs no longer display offers of compensation, and most buyers are signing Buyer Agency Agreements that spell out how their real estate professional will be paid. That means savvy buyers and sellers are asking tougher questions
Elevate your value with clear communication of real estate professional fees Read More »
With the NAR settlement behind us and new rules on professional fees in place, conversations with clients have shifted. MLSs no longer display offers of compensation, and most buyers are signing Buyer Agency Agreements that spell out how their real estate professional will be paid. That means savvy buyers and sellers are asking tougher questions
Elevate your value with clear communication of real estate professional fees Read More »
Most real estate agents think automation means replacing people with cold, robotic systems. I get it —your buyers and sellers want you, not a machine. But here’s the truth: when used right, AI doesn’t replace your humanity, it amplifies it. By automating the repetitive, time-sucking tasks, you can free yourself to do what you do best,
Automate half your real estate business, keep all your humanity Read More »