Artificial Intelligence

Hoby Hanna talks M&A strategy, market share goals

Hoby Hanna, the CEO of Howard Hanna Real Estate Services and Hanna Holdings, joined the RealTrending podcast this week to discuss his company’s approach to growth, technology and consumer offerings. In an interview with host Tracey Velt, Hanna breaks down a selective approach to mergers and acquisitions while emphasizing cultural compatibility over rapid expansion. He […]

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Class Valuation unveils appraisal review tool

Class Valuation has launched a new appraisal review product designed to bring greater clarity and oversight to residential valuations. The new tool, Class Valuation Analysis (CVA), offers licensed appraiser-led reviews of existing appraisal reports by incorporating automated valuation model (AVM) technology. “In today’s market, uncertainty is expensive, and lenders can’t afford to second-guess their valuation

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Conversational marketing is the new pipeline: How AI is redefining intent in real estate

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. They’re not just outdated. They’re invisible to the modern consumer. Today, people crave relevance, not reach. They want conversations, not campaigns. That’s where conversational marketing steps in. It’s not about shouting louder. It’s about listening better and

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Longbridge’s Bill Packer on crafting AI that’s inclusive of seniors

As more companies embrace the incorporation of artificial intelligence (AI) into their business- and customer-facing operations, a concern has emerged among firms focused on delivering services to older people AI training typically occurs with younger staffers, who could then incorporate unconscious institutional biases that might leave seniors feeling alienated from the technology. Representatives of Longbridge

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Opendoor will pay $39M to settle pricing algorithm lawsuit

Opendoor has agreed to pay $39 million to settle a lawsuit that alleges the company misled investors about the reliability of its pricing technology, according to court documents filed Friday. The proposed settlement — filed in federal court in Arizona and first reported by Reuters — must still be approved by U.S. District Court Judge

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Tech Pulse: UWM challenges industry AI fear; Optimal Blue automates refi opportunities

Welcome back to Tech Pulse — a new weekly series rounding up the latest in technology, including tools, integrations and trends impacting mortgage and real estate. Here’s what happened this week: UWM’s Jason Bressler challenges the fear-driven narrative around AI in mortgage lending At HousingWire’s The Gathering, United Wholesale Mortgage Chief Technology Offficer Jason Bressler challenged fears about

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EliseAI to integrate conversational AI into Zillow Rentals listings

EliseAI is finalizing a partnership with Zillow Rentals to embed its conversational artificial intelligence (AI) technology directly into multifamily rental listings on the Zillow platform. The integration is expected to launch in the third quarter of 2025. Branded as AI Assist, Powered by EliseAI, the new feature will incorporate the company’s LeasingAI technology, which offers

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AppFolio enhances AI property management tools

AppFolio unveiled new artificial intelligence (AI) capabilities at this year’s National Apartment Association Apartmentalize conference, expanding its platform Realm-X with new features aimed at automating property management tasks. The company introduced Realm-X Performers, which are AI tools designed to handle specific operational processes autonomously. According to AppFolio, the technology is part of a broader shift

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Better taps Leah Price to head Tinman’s growth efforts

Better Home & Finance tapped Leah Price, former fintech lead at the Federal Housing Finance Agency, to oversee its artificial intelligence-driven Tinman loan origination platform. One of Price’s main objectives will be to “disrupt” the mortgage technology playing field, by competing with legacy players like Encompass, which powered over 5 million mortgages in 2024. Price

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UWM’s Jason Bressler challenges the fear-driven narrative around AI in mortgage lending

Discussions about the impact of artificial intelligence (AI) have dominated conversations on stage at HousingWire‘s The Gathering. But there seems to be little common ground as some lenders are excited for the chance to scale their businesses to new heights by taking away menial tasks, while others are concerned about information security and job insecurity.

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