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Conversational marketing is the new pipeline: How AI is redefining intent in real estate

Artificial Intelligence, Contributors, HWmember, Opinion, Technology /

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. They’re not just outdated. They’re invisible to the modern consumer. Today, people crave relevance, not reach. They want conversations, not campaigns. That’s where conversational marketing steps in. It’s not about shouting louder. It’s about listening better and […]

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This is how non-QM is critically helping achieve the American Dream

Contributors, HWmember, Mortgage, Opinion /

The non-QM space has long provided a valuable path for foreign nationals and global investors to purchase property in the United States. While these borrowers may follow a less traditional route, they play an essential role in the diversity and strength of the housing market. Even more importantly, non-QM serves international investors and domestic borrowers

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Why more servicers are implementing technology integrations through APIs 

CFPB, Contributors, HWmember, Mortgage, Opinion, Technology /

With a variety of change impacting the mortgage industry, including borrow demands, digital transformation, and regulatory requirements, mortgage servicers are re-evaluating the systems they use and how they interact with each other. With this in mind, servicers must leverage technology and platforms that offer seamless, real-time integration that allows for operational efficiency, data security, and

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Prefab tiny homes: Here’s what you need to know – Part 2

Contributors, HWmember, Opinion /

With housing costs soaring, many homeowners are looking for creative ways to maximize their property value while providing additional living options. ADUs offer a flexible, cost-effective way to generate rental income, accommodate aging family members, or even provide young adults with an independent living space—all without the need for costly relocations or massive new developments.

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Will the 2025 housing market crash like 2008?

Contributors, Housing Market, HWmember, Opinion /

The 2025 U.S. housing market is flashing warning signs reminiscent of 2008: rising household debt burdens, persistent inflation and home prices that are outpacing incomes. Unlike the pre-2008 era, stricter lending standards and robust regulations have kept mortgage delinquency rates low, significantly lowering the odds of a catastrophic collapse. Yet, the growing share of income

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Think the 2025 market is a claw machine? Here’s how to win anyway

Contributors, Housing Market, HWmember, Opinion, Real Estate /

I love taking my son to the arcade, sharing with him the games I grew up playing and the workarounds that can help improve his odds of winning. On one such trip, we spent too much time and money trying to win a prize out of the arcade’s claw machine. It got me thinking about

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Culture over commission: Building a top-producing team that lasts

Agent, Brokerage, Contributors, HWmember, Opinion, Real Estate /

Some brokerages are what I sometimes think of as “Lily Pads” because they’re waystations where agents sometimes go—albeit briefly—to level up their commission splits. And then they move on. Lily Pad brokerages attract and recruit based on a higher split, but fail to retain a cohesive team because they don’t lead with a culture focused

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The HELPER Act promises to open up housing opportunities and give the real estate business a much-needed lift 

Contributors, HWmember, Mortgage, Opinion, Origination /

A firefighter and his pregnant wife were unable to buy a two-bedroom home in the neighborhood where they grew up; two teachers had dashed dreams of owning their bungalow near the school where they work. These are just two examples of the heartbreaking scenarios you hear about in the real estate business. It’s no secret

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Latest data reports continued subdued agent mobility through April 2025, highlighting persistent market caution  

Agent, Contributors, HWmember, Opinion, Real Estate /

Despite April traditionally signaling a strong month for agent transfers as brokerages gear up for the peak selling season, this year’s AMI registered at 114.1, notably lower than the 129.8 recorded in April 2024 — a 12% decline. The subdued metric emphasizes the ongoing cautions stance among agents regarding brokerage changes. Seasonally adjusted figures reflect

Latest data reports continued subdued agent mobility through April 2025, highlighting persistent market caution   Read More »