Contributors

Safety in real estate extends far beyond the physical

Agent safety in October, and every other month, remains a critical theme. The industry is rightly reminded each fall to take precautions during showings and open houses, and true safety extends well beyond physical well-being. For agents, particularly those navigating the complexities of the rental market, safety increasingly means protection against lawsuits, regulatory violations, and […]

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If there’s a national housing emergency, let’s be honest about what It really means

The Trump administration has hinted at declaring a national housing emergency. Treasury Secretary Scott Bessent floated the idea, and President Trump confirmed it is under consideration. A “federal emergency” sounds dramatic and grabs headlines. But here’s the reality: declaring one might ease financing restraints for single-family buyers, say, by subsidizing closing costs, but can it

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Consumer-permissioned is the future. Is your business ready?

You’ve built a lending process that works. Your team is efficient, your systems are dialed in and you’ve invested in technology to stay competitive. But if you still rely on credit reports, static databases or third-party records that borrowers didn’t explicitly authorize, you’re not as modern as you think. Consumer expectations have shifted. In a

Consumer-permissioned is the future. Is your business ready? Read More »

Why title insurance is essential to secure, affordable homeownership

The Federal Reserve’s decision this month to cut its benchmark interest rate by 25 basis points was encouraging news for Americans eager to become homeowners. Although mortgage rates aren’t set by the Fed, they are impacted by its policy changes. Indeed, prior to — and in anticipation of — the Fed’s announcement, mortgage rates fell

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Former Zillow Flex agent on who benefits from Premier agent class action lawsuit

In full transparency: My former Dayton, Ohio real estate team is one of Zillow’s top-performing Flex partners, closing a significant number of Flex deals every month. I understand how the program works — the good, the bad and the fine print. When I read about the new class-action lawsuit accusing Zillow of misleading consumers through

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From rates to reality: why innovative homeownership alternatives matter now

For generations, the American Dream was synonymous with homeownership — a white picket fence, a backyard and the pride of owning a place to call your own. But today, that dream is undergoing a quiet transformation. With the national median home price now exceeding $426,000, according to NAR, the goal for many Americans has shifted

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Elevate your value with clear communication of real estate professional fees

With the NAR settlement behind us and new rules on professional fees in place, conversations with clients have shifted. MLSs no longer display offers of compensation, and most buyers are signing Buyer Agency Agreements that spell out how their real estate professional will be paid. That means savvy buyers and sellers are asking tougher questions

Elevate your value with clear communication of real estate professional fees Read More »

Elevate your value with clear communication of real estate professional fees

With the NAR settlement behind us and new rules on professional fees in place, conversations with clients have shifted. MLSs no longer display offers of compensation, and most buyers are signing Buyer Agency Agreements that spell out how their real estate professional will be paid. That means savvy buyers and sellers are asking tougher questions

Elevate your value with clear communication of real estate professional fees Read More »

Automate half your real estate business, keep all your humanity

Most real estate agents think automation means replacing people with cold, robotic systems. I get it —your buyers and sellers want you, not a machine. But here’s the truth: when used right, AI doesn’t replace your humanity, it amplifies it. By automating the repetitive, time-sucking tasks, you can free yourself to do what you do best,

Automate half your real estate business, keep all your humanity Read More »

Automate half your real estate business, keep all your humanity

Most real estate agents think automation means replacing people with cold, robotic systems. I get it —your buyers and sellers want you, not a machine. But here’s the truth: when used right, AI doesn’t replace your humanity, it amplifies it. By automating the repetitive, time-sucking tasks, you can free yourself to do what you do best,

Automate half your real estate business, keep all your humanity Read More »