With trigger leads exiting the scene, mortgage originators are seeking new ways to improve their consumer marketing. Industry groups and companies are stepping in to fill the gaps left as traditional training programs have disappeared with downsizing. Processing Content “The companies used to train people, but as companies downsize, those have gone by the wayside, […]
Trigger lead limits push lenders toward new marketing Read More »
Direct Mortgage says it’s happily acquired, but a past ugly breakup is coming to light. Processing Content Ex-employees Brooks Kelly and Jason Harris are suing the Utah-based Direct and its CEO Jim Beech in federal court, over an expensive split involving faulty software, hundreds of thousands of dollars in compensation and an unfulfilled acquisition. The
Bad breakup at Direct Mortgage spills into court Read More »
Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic’s impact. But regardless of where they stand, many expect to adjust their approach as rules for them are set to change on March 5. Processing Content The
Lenders rethink outreach as trigger leads face limits Read More »
A New York court ruled against U.S. Bank in its effort to retroactively pursue a years-long foreclosure case that the state deemed unenforceable. Processing Content A New York appellate court denied an appeal by the bank to reverse a 2023 legal decision that stated the bank’s attempt to foreclose on defendant John Williams in 2019
US Bank sees legal setbacks in New York foreclosure suits Read More »
A Michigan lender is facing a class action lawsuit over its alleged use of artificial intelligence voice agents for outbound marketing calls in violation of federal laws. Processing Content In a complaint filed this week in an Eastern Michigan federal district court, Pennsylvania homeowner Brennan Landy accused Mortgage One Funding of employing an AI agent
AI marketing calls spur suit against lender Read More »
Loancare can’t shake allegations that it mishandled borrowers’ mortgage prepayments, after a federal appeals court gave new life to a longstanding class action complaint. Processing Content The servicer will have to relitigate claims that it delayed customers’ prepayments toward unpaid principal balances in order to accrue unearned interest. Three justices of the 4th Circuit U.S.
LoanCare faces revived class action on prepayments Read More »
The earlier class certification for a lawsuit in Ohio over Rocket Mortgage‘s late recording fees was reversed after the Ohio Supreme Court overrode a lower court’s favorable ruling for borrowers. Processing Content The case stems from a homeowner’s pursuit of a $250 fine from the lender, over its late recording of the release of his
Rocket class action suit in Ohio over late penalties halts Read More »
Veterans United Home Loans is the target of a potential class-action lawsuit over alleged illegal predatory practices. Processing Content The three plaintiffs, all military veterans, accused the lender of deceptively suggesting it was part of the Department of Veterans Affairs or the federal government and steering clients to more costly loans, the filing said. The
Lender sued for steering and deceiving military veterans Read More »
A federal judge, accusing Equifax of gamesmanship in an antitrust suit, has ordered the company to revise agreements with customers of its electronic verification of income and employment business, The Work Number. Processing Content U.S. District Judge John F. Murphy published his order Tuesday, dealing a blow to the credit reporting agency fighting a lawsuit
Court says Equifax VOIE terms must be rewritten Read More »
Could your artificial intelligence-powered voice agents break the law in talking to consumers? Processing Content Experts behind agentic AI technology in the mortgage space suggest it’s already happening. The digital voice assistants offered by leading lenders, which help hundreds of thousands of customers today weigh home buying options and facilitate monthly mortgage payments, could also
AI voice agents stir TCPA compliance debate Read More »