Apply Online
Schedule a Call

Marketing & Sales

Florida: In choppy 2026, one state is many homebuilding markets

Florida, Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

It may come as a surprise amid the noise, negativity, and volatility in today’s new-home market that Florida remains one of the most dynamic homebuilding markets in the country. The housing landscape in the nation’s third-most-populous state shares a vertiginous, bumpy near-term outlook with other Sun Belt markets. The region has been challenging for homebuilders. […]

Florida: In choppy 2026, one state is many homebuilding markets Read More »

BuildersUpdate pay-at-closing model targets builders’ marketing risk

Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on

BuildersUpdate pay-at-closing model targets builders’ marketing risk Read More »

Housing needs a fifth place. It’s how builders design belonging

Homebuilders, Land, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

Let me say something that might make a few developers roll their eyes so hard they pull a muscle. Housing needs a fifth place. Not another splash pad. Not another pickleball court. Not another “resort-style amenity center” with furniture nobody uses. A fifth place. Here’s a quick tutorial on Ray Oldenburg’s framework. The first place

Housing needs a fifth place. It’s how builders design belonging Read More »

Rekindling urgency: A Spring Selling 2026 homebuilders elegy

Homebuilders, Leadership, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

Show of hands. Who among us has purchased a home to live in – any home, in any place, at any price – without feeling at some point like we were on an emotional roller coaster? Anybody? Buying a home is one of those acts few would call entirely rational. For most of us, it

Rekindling urgency: A Spring Selling 2026 homebuilders elegy Read More »

Built-for-rent multifamily starts jump 18% in Q4 2025

build-for-rent, Marketing & Sales, Multifamily, Multifamily Housing, The Builder's Daily /

Built-for-rent multifamily construction surged at the end of 2025, extending the cycle’s heavy tilt toward rentals and keeping average apartment sizes below pre-Great Recession levels, according to a National Association of Home Builders (NAHB) analysis of Census Bureau data. NAHB Chief Economist Robert Dietz reported that 96,000 multifamily units started construction in the fourth quarter

Built-for-rent multifamily starts jump 18% in Q4 2025 Read More »

January new home sales fall 17.6%, weather and rates in focus

Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential Sales report released on Thursday. Economists say that this could be a momentary drop due to extreme weather conditions, or that the sales

January new home sales fall 17.6%, weather and rates in focus Read More »

Homebuilder confidence nudges up but remains below par

Homebuilder Confidence, Homebuilder Sentiment, Homebuilders, Marketing & Sales, Residential Real Estate, The Builder's Daily /

Homebuilding business executives maintain a guarded outlook on the homebuilding market, amid tepid demand, shrinking profit margins and weak consumer sentiment. The ongoing conflict with Iran could further complicate the outlook for builders.  The National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI)’s builder confidence gauge remained subpar in March with a reading

Homebuilder confidence nudges up but remains below par Read More »

PulteGroup partners with SitecoreAI to bolster its marketing strategy

Homebuilders, Marketing, Marketing & Sales, Real Estate Technology, The Builder's Daily /

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve homebuying digital user experience.  SitecoreAI – used by global consumer marketers across a diverse array of business sectors – enables homebuilders to centralize

PulteGroup partners with SitecoreAI to bolster its marketing strategy Read More »

2025 new-home sales inched up; concessions weakened prices

Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

A delayed December new-home sales release showed a slight increase in 2025 over a year earlier, but median new-home sales prices decreased, reflecting a challenging homebuilding market weighed down by cost reductions, elevated incentives and a slower-than-expected sales pace.  “New home sales ended 2025 on a mixed but resilient note, signaling steady underlying demand despite

2025 new-home sales inched up; concessions weakened prices Read More »

2025 housing starts fell 7%, but builders glimpse clues of an uptick

Homebuilders, Housing Starts, Marketing & Sales, Residential Real Estate, The Builder's Daily /

Single-family housing starts ticked up in December, but were down about 7.0% year-over-year in 2025. According to the National Association of Home Builders (NAHB), new residential construction is expected to stay relatively flat this year, but could rebound in 2027 if mortgage rates inch lower and pent-up demand enters the housing market.  Census data released

2025 housing starts fell 7%, but builders glimpse clues of an uptick Read More »