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Marketing & Sales

Stop marketing moments; start designing systems

Homebuilders, Marketing & Sales, Real Estate Marketing, Residential Real Estate, The Builder's Daily /

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a […]

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Barrier to entry: builders’ first challenge is to work through a glut

homebuilder, Homebuilders, Marketing & Sales, Texas, The Builder's Daily /

For builders, particularly in the Sun Belt, the challenge from the get-go in 2026 will be to work through surplus entry-level inventory. As monthly-payment affordability pressures from high mortgage rates and home prices plague first-time buyers, solving this supply imbalance will only occur gradually.  The wait, however long, will be both a test of patience

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