With trigger leads exiting the scene, mortgage originators are seeking new ways to improve their consumer marketing. Industry groups and companies are stepping in to fill the gaps left as traditional training programs have disappeared with downsizing. Processing Content “The companies used to train people, but as companies downsize, those have gone by the wayside, […]
Trigger lead limits push lenders toward new marketing Read More »
The early reaction to the Iran conflict, with mortgage rates rising back above 6%, might be tempering an otherwise very positive outlook regarding the spring homebuying season. Processing Content The 10-year Treasury yield, one of the benchmarks used in pricing mortgages, had finally broken through the 4% floor on Feb. 27 to a 3.96% close.
Iran conflict’s impact on spring homebuying season Read More »
Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic’s impact. But regardless of where they stand, many expect to adjust their approach as rules for them are set to change on March 5. Processing Content The
Lenders rethink outreach as trigger leads face limits Read More »
A Michigan lender is facing a class action lawsuit over its alleged use of artificial intelligence voice agents for outbound marketing calls in violation of federal laws. Processing Content In a complaint filed this week in an Eastern Michigan federal district court, Pennsylvania homeowner Brennan Landy accused Mortgage One Funding of employing an AI agent
AI marketing calls spur suit against lender Read More »
Fairway Independent Mortgage Corp. is entering the home insurance market, offering products at origination through a new partnership with The Baldwin Group. Processing Content The two companies announced the launch of the home lender’s new affiliated business Thursday, with Fairway utilizing embedded proprietary technology belonging to the insurance brokerage and advisory firm. The new business will
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Rocket Cos. ended what has been a monumental year for the company with significantly reduced fourth quarter earnings contributing to a loss for all of 2025. Processing Content GAAP net income of $68 million compared with a net loss of $124 million in the third quarter but net income of $649 million in the fourth
Rocket’s acquisitions lift Q4, 2025 still down Read More »
Mortgage rates for the 30-year fixed loan finally broke below the 6% mark this past week, Freddie Mac reported, as the spread with the 10-year Treasury got below 200 basis points. Processing Content However, the 15-year fixed rate mortgage rose by a relatively large 9 basis points from the week of Feb. 19. “For the
Mortgage rates dip under 6% for first time since ’22 Read More »
United Wholesale Mortgage produced nearly $50 billion in loans during the fourth quarter, as its parent company ended the period with substantially higher net income than the comparable quarters. Processing Content UWM Holdings reported fourth quarter GAAP net income of $164.4 million. This included a $28.8 million markdown on its mortgage servicing right portfolio. In
UWM production nears $50 billion on strong refi quarter Read More »
Loan applications for newly constructed homes increased 19% between December and January, benefitting from how housing starts performed at the end of 2025, according to the Mortgage Bankers Association. Processing Content Year-over-year, however, volume increased by just 2%, the MBA’s Builder Application Survey reported. Rates for the 30-year fixed reached a three-year low at 6.09%
New home mortgage applications up as starts end 2025 strong Read More »
Mortgage rates ended the week just above 6%, the lowest point since September 2022, although one other indicator had the 30-year fixed under that level for a couple of days. Processing Content The 30-year fixed rate mortgage fell 8 basis points this week to 6.01% as of Feb. 19, the Freddie Mac Primary Mortgage Market
Mortgage rates settle above 6%, lowest in over three years Read More »