Apply Online
Schedule a Call

MARKETING TO BORROWERS

Bank turns to nonbank to run mortgage production

MARKETING TO BORROWERS, Mortgage technology, Originations /

At a time when government officials and politicians are grappling with finding ways to increase bank participation in mortgage lending, a Pennsylvania depository is teaming with a nonbank to deliver the function to its customers. Processing Content Firstrust Bank, based in Conshohocken outside Philadelphia, has entered a strategic partnership with MortgageCountry in nearby Blue Bell, […]

Bank turns to nonbank to run mortgage production Read More »

AI voice agents stir TCPA compliance debate

Law and legal issues, MARKETING TO BORROWERS, Regulation and compliance /

Could your artificial intelligence-powered voice agents break the law in talking to consumers? Processing Content Experts behind agentic AI technology in the mortgage space suggest it’s already happening. The digital voice assistants offered by leading lenders, which help hundreds of thousands of customers today weigh home buying options and facilitate monthly mortgage payments, could also

AI voice agents stir TCPA compliance debate Read More »

Mortgage rates slip, but 6% may be the limit

Housing markets, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Mortgage rates dropped for the first time in three weeks but have remained in the same range for the past month. Processing Content The 30-year fixed-rate mortgage averaged 6.09% Thursday, down two basis points from 6.11% last week, according to the Freddie Mac Primary Mortgage Market Survey. The 30-year rate was 6.87% at this time

Mortgage rates slip, but 6% may be the limit Read More »

Mortgage rates nudge higher as markets stay jittery

Housing markets, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Mortgage rates rose again in the first full week following the Federal Open Market Committee’s decision not to reduce rates during its January meeting. Processing Content Following the meeting, Pres. Trump nominated Kevin Warsh, a former Fed governor, to replace Jerome Powell as chairman. Warsh is seen by the markets as someone who is more

Mortgage rates nudge higher as markets stay jittery Read More »

Lady Gaga featured in Rocket, Redfin Super Bowl ad

Housing markets, Marketing, MARKETING TO BORROWERS, Originations /

Once again Rocket Mortgage will advertise in the Super Bowl, this time featuring Lady Gaga singing a song meant to tug at the heartstrings. Processing Content The megastar will sing “Won’t You be my Neighbor,” the theme song from Mr. Rogers Neighborhood. The company wants to build upon the emotional foundation created with its commercial

Lady Gaga featured in Rocket, Redfin Super Bowl ad Read More »

Waterstone Mortgage has third consecutive quarterly profit

Earnings, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Waterstone Mortgage accomplished a third consecutive quarter of pretax and net profitability, with year-over-year improvements in production and gain on sale. Processing Content Fourth quarter pretax income of $900,000 and net income of $656,000 for the mortgage banking segment of Waterstone Financial compared with $1.3 million and $948,000 in the third quarter, plus approximately $2

Waterstone Mortgage has third consecutive quarterly profit Read More »

Why buying leads is killing your mortgage business

Marketing, MARKETING TO BORROWERS, Originations /

Let me be blunt: if you’re still dumping money into digital lead generation and wondering why your conversion rates are dismal, you’re fighting the wrong battle. Processing Content I’ve grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution.

Why buying leads is killing your mortgage business Read More »

Mortgage rates rise as FOMC inaction adds to uncertainty

Economy, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Mortgage rates rose for the second consecutive week, with the 30-year fixed up one basis point on average, as yesterday’s Federal Open Market Committee decision was expected by the majority of the marketplace. Processing Content The move to leave rates unchanged was likely priced into mortgage rates and the benchmarks it uses beforehand. Mortgage pricing

Mortgage rates rise as FOMC inaction adds to uncertainty Read More »

TCPA class action complaints hit more mortgage lenders

Law and legal issues, MARKETING TO BORROWERS /

Small brokerages and big lenders are facing more lawsuits over annoying phone calls and text messages, in cases that could last years and cost companies millions of dollars.  Processing Content Consumers have filed at least eight Telephone Consumer Protection Act claims in recent months against mortgage players, including two lawsuits against United Wholesale Mortgage in

TCPA class action complaints hit more mortgage lenders Read More »

Embrace sees Mid Atlantic growth from Oceanfirst deal

Embrace sees Mid Atlantic growth from Oceanfirst deal

Industry News, M&A, MARKETING TO BORROWERS, Originations /

A new deal between Oceanfirst Bank and Embrace Home Loans has led to the latter expanding its presence in the Mid Atlantic region, a model that could provide a roadmap for other companies, it said.       Processing Content Following the New Jersey-based bank’s decision to terminate in-house mortgage lending last year, the two companies agreed to

Embrace sees Mid Atlantic growth from Oceanfirst deal Read More »