MARKETING TO BORROWERS

Mortgage rates rise as investors react to Greenland comments

Mortgage rates moved slightly higher this week, as the 10-year Treasury yield remains elevated, in large part due to investor concerns over Pres. Trump’s Greenland pronouncements, and how those ended up blunting the housing message expected in Davos. Processing Content The good news is rates are still well below the 2025 peaks the market experienced […]

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Ameriserv posts strong Q4 despite slower mortgage business

Ameriserv Financial saw its profits grow by more than 60% in 2025, despite its mortgage business taking a hit. Processing Content The company reported net income of $5.6 million for the year ended Dec. 31, up 61.9% from the year prior, while mortgage banking revenue decreased by $120,000, or 39.5%, resulting from diminished residential mortgage

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Mortgage rates reach three-year low after MBS buy order

Mortgage rates fell to their lowest levels in more than three years after Pres. Trump ordered a $200 billion purchase of agency mortgage-backed securities, Freddie Mac said. Processing Content Spreads were already tightening as Freddie Mac and Fannie Mae have increased the size of their respective retained portfolios in recent months. The announcement further narrowed

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UWM bets on local baseball to build its workforce

UWM bets on local baseball to build its workforce

It might seem odd that United Wholesale Mortgage, which is a national B2B organization, would have — and extend — a long-term partnership with an independent minor baseball league, which only plays in Michigan. Processing Content But its goal for the partnership is not to reach consumers, explained Sarah DeCiantis, chief marketing officer at UWM.

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JPM’s 4Q gain-on-sale drop off a negative sign for IMBs

Mortgage originations for JPMorgan Chase were “modestly” over what analysts expected, but even with the increase in the retail channel share, gain on sale was down. Processing Content This is an early downbeat sign for the independent mortgage banking community, a report from Keefe, Bruyette & Woods indicates. Chase is the first large bank to

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Conforming mortgage rates should remain around 6% in 2026

Mortgage rates are starting 2026 marginally higher, according to Freddie Mac, with many observers expecting them to approach and possibly even move below the 6% barrier. Processing Content “In the first full week of the new year, mortgage rates remained within a narrow range, hovering close to the 6% mark,” said Sam Khater, Freddie Mac’s

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UWM offer pricing promo to brokers for its 40th anniversary

United Wholesale Mortgage is running a pricing promotion in honor of its 40th anniversary. Processing Content Under this latest program, UWM 40, mortgage brokers have a 40-basis-point pricing incentive through the end of February on conventional, Federal Housing Administration, Veterans Affairs and U.S. Department of Agriculture mortgages. It can be applied to purchase loans as

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How cash-strapped are millennial home buyers?

A quarter of millennials have more debt than savings, with less than 45% of the post-college demographic able to stomach a 10% down payment, according to Clever Real Estate. Processing Content Just about all of the 29-to-44 year old cohort surveyed report holding at least one significant homebuying anxiety, as 40% say they’re desperate to

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Down-payment savings time has dropped dramatically from 2022

While consumer affordability when it comes to purchasing a home improved during 2025 compared with a 2022 peak, costs are significantly higher than prior to the pandemic, a pair of metrics show. Processing Content It took a U.S. household seven years to save for a typical down payment on a home, an improvement from 12

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