MARKETING TO BORROWERS

Benchmark mortgage rate drops to second lowest point in 2025

A key mortgage rate fell to its lowest point since the end of October and was one basis point higher than its 2025 trough but remained in the same general range it has occupied in the fourth quarter, Freddie Mac reported. Processing Content “The average 30-year fixed-rate mortgage decreased further this week,” said Sam Khater, […]

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Realpha grows mortgage footprint through Instamortgage

Digital real estate platform Realpha will acquire Instamortgage, adding the direct lender to its growing home finance network and furthering goals to build a one-stop artificial intelligence-backed homebuying experience.  Processing Content The move by the Dublin, Ohio-based technology firm, which has origins as a home purchase and sales platform, expands the company into lending after

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AI is changing the rules of mortgage industry marketing

Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made

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Housing inventory sees steepest drop in over two years

Availability of for-sale inventory shrank at its quickest pace in over two years last month, as new home listings also landed at their lowest level since mid 2024, according to Redfin.  Processing Content Active listings decreased 1.4% from October, the largest seasonally adjusted drop since June 2023. The number doubled the previous month’s 0.7% pace

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Rate shopping could save borrowers over $1,100 a year

Approximately 70% of U.S. home purchasers do not shop mortgage lenders looking for a lower rate, possibly costing them as much as 50 basis points in higher payments, a report from Zillow claims. Processing Content The company’s analysis uses a typical home worth $360,000, with the purchaser putting 20% down. At 6.24%, the average in

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Mortgage rates higher after FOMC rate cut priced in

The mortgage industry is still weighing the impact of the latest Federal Open Market Committee short-term rate reduction on housing. Processing Content But reflecting trends prior to the meeting in the benchmark 10-year Treasury used to price mortgages, the 30-year fixed rate gained 3 basis points, while the 15-year climbed 10 basis points, the Freddie

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Buyers and sellers fear housing market crash in 2026

Many Americans in the housing market fear a real estate downturn in the new year, while nearly all anticipate challenges, a new consumer survey shows. Forty percent of Americans planning to buy or sell a home in 2026 worry about a potential market crash, and 98% of them expect challenges, according to a new report from

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Demand builds for 2026 as home buyers wait for better prices

Affordability issues have forced potential homebuyers to the rental market in recent years, but a new industry report shows many prospective buyers have plans to purchase a home in 2026. A recent consumer survey conducted by Remax found 88% of respondents said they are “very” or “somewhat likely” to purchase a home next year. At

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Mortgage rates move lower in advance of FOMC meeting

Mortgage rates again have moved lower, but given how the 10-year Treasury yield increased in the past eight days, prior to next week’s Fed meeting, this might be transitory. “Mortgage rates decreased for the second straight week as we emerged from the Thanksgiving holiday,” said Sam Khater, Freddie Mac’s chief economist in a press release.

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Planet’s Home Lending outpaces mortgage industry in 3Q

Planet Financial Group grew its production volume by 64% and its mortgage servicing portfolio by 28% year-over-year in the third quarter, as its portfolio retention unit reported record lock volumes in September, a strong month for refinances in the industry. The privately held company did not disclose any profit or loss data. As a group,

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