Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic’s impact. But regardless of where they stand, many expect to adjust their approach as rules for them are set to change on March 5. Processing Content The […]
Lenders rethink outreach as trigger leads face limits Read More »
A Michigan lender is facing a class action lawsuit over its alleged use of artificial intelligence voice agents for outbound marketing calls in violation of federal laws. Processing Content In a complaint filed this week in an Eastern Michigan federal district court, Pennsylvania homeowner Brennan Landy accused Mortgage One Funding of employing an AI agent
AI marketing calls spur suit against lender Read More »
Former Federal Housing Commissioner Brian Montgomery is joining VA lender Newday USA as vice chairman of its advisory board. Processing Content “Brian’s record of leadership at the highest levels of federal housing finance speaks for itself,” said Rob Posner, CEO of Newday USA in a press release. “As we continue to set new standards and
Brian Montgomery joins Newday advisory board as vice chair Read More »
Home prices increased nationwide on a seasonally adjusted basis, a pair of widely followed metrics agree, although they vary on the size of the increase. Processing Content The Federal Housing Finance Agency House Price Index hit another high in December at 440.36, up from 439.72 in November, a change of 0.1. Price rose 0.8% on
Home prices are up… depending on where you look Read More »
Veterans United Home Loans is the target of a potential class-action lawsuit over alleged illegal predatory practices. Processing Content The three plaintiffs, all military veterans, accused the lender of deceptively suggesting it was part of the Department of Veterans Affairs or the federal government and steering clients to more costly loans, the filing said. The
Lender sued for steering and deceiving military veterans Read More »
Federal Reserve discussions about relaxing Basel III capital treatment of mortgage servicing assets could make MSRs more attractive for banks, but early analysis points to limited near-term market impact. Processing Content Comments from Federal Reserve Vice Chair for Supervision Michelle Bowman on Monday indicated the Fed was discussing removing the requirement to deduct mortgage servicing
MSRs in focus as Fed rethinks Basel III rules Read More »
A Maryland-based title and settlement services company has settled claims that it paid fees to real estate agents and brokers in exchange for customer referrals through joint venture arrangements. Processing Content KVS Title created multiple joint venture companies with real estate agents and brokers, including Alliance Title Services, Clear Title Solutions, Eversure Title, Realty Settlement
Title company settles RESPA JV referral claims for $1M Read More »
Rocket Companies and Redfin on Thursday unveiled a Super Bowl commercial centered on community and the importance of neighborliness, marking the companies’ first shared national ad and Redfin’s first appearance in a Super Bowl broadcast since the company’s founding 20 years ago. The 60-second spot, titled “America Needs Neighbors Like You,” will air during the
Rocket, Redfin air first joint Super Bowl ad Read More »
Once again Rocket Mortgage will advertise in the Super Bowl, this time featuring Lady Gaga singing a song meant to tug at the heartstrings. Processing Content The megastar will sing “Won’t You be my Neighbor,” the theme song from Mr. Rogers Neighborhood. The company wants to build upon the emotional foundation created with its commercial
Lady Gaga featured in Rocket, Redfin Super Bowl ad Read More »
The battle over Costar Group’s high-risk, money-losing Homes.com venture escalated as activist investor D.E. Shaw publicly criticized the company’s board for its handling of the $3 billion investment. Processing Content The latest letter was signed by managing directors Edwin Jager and Michael O’Mary, and came out before the market opened on Feb. 4. D.E. Shaw
Costar board blasted for $3B Homes.com loss Read More »