The end came swiftly at Sierra Pacific Mortgage, especially how the news of the company’s sale was delivered to employees. Processing Content Following the agreement to sell the business to Union Home Mortgage, affected employees were addressed by Jim Coffrini, president and CEO in a brief on-line call. That call did not allow for questions, […]
When M&A news goes wrong for employees Read More »
Atlantic Bay Mortgage Group on Thursday announced the appointment of Robyn Zacharias as chief marketing officer. Zacharias, who brings 30-plus years of marketing and advertising leadership to the company, will oversee the company’s marketing, brand and communications strategy. “Robyn is a proven leader who will elevate Atlantic Bay Mortgage Group’s marketing efforts and strengthen our
Atlantic Bay Mortgage Group hires Robyn Zacharias as CMO Read More »
Let me be blunt: if you’re still dumping money into digital lead generation and wondering why your conversion rates are dismal, you’re fighting the wrong battle. Processing Content I’ve grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution.
Why buying leads is killing your mortgage business Read More »
TikTok has finalized a deal to form a new U.S. entity with investors that include Oracle, Silver Lake and Emirati firm MGX, easing the threat of a nationwide ban and allowing the social media app to continue operating for more than 200 million American users. The company said Thursday that the new TikTok U.S. joint
TikTok forms US entity, easing social media marketing concerns for mortgage pros Read More »
United Wholesale Mortgage and its chief marketing officer are distancing themselves from the Katie Sweeney legal saga, denying they have undue influence over a broker trade group. Processing Content The company and its CMO Sarah DeCiantis formally responded to Sweeney’s accusations last week, part of her fight to recoup $300,000 from the Association of Independent
UWM, executive deny influence over AIME in Sweeney lawsuit Read More »
The real estate industry is entering a decisive window as agentic AI moves from novelty to infrastructure. WAV Group’s new strategic white paper lays out how autonomous systems capable of planning, reasoning and executing multi-step workflows will reshape how brokers, agents, MLSs and vendors operate. Unlike generative tools that answer prompts, agentic AI proactively manages
The AI future of real estate runs straight through the MLS Read More »
In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key
AI adoption accelerating across real estate marketing Read More »
It might seem odd that United Wholesale Mortgage, which is a national B2B organization, would have — and extend — a long-term partnership with an independent minor baseball league, which only plays in Michigan. Processing Content But its goal for the partnership is not to reach consumers, explained Sarah DeCiantis, chief marketing officer at UWM.
UWM bets on local baseball to build its workforce Read More »
For the past five-plus years up to this very day, an 800-lb gorilla takes a seat at the table at every meeting in every Taylor Morrison conference room in every one of the organization’s offices. From its Scottsdale, AZ headquarters, to its three national operating regions, to its divisional hubs in 20 markets across 12
Taylor Morrison leads most-trusted rankings for 11th year in 2026 Read More »
United Wholesale Mortgage is running a pricing promotion in honor of its 40th anniversary. Processing Content Under this latest program, UWM 40, mortgage brokers have a 40-basis-point pricing incentive through the end of February on conventional, Federal Housing Administration, Veterans Affairs and U.S. Department of Agriculture mortgages. It can be applied to purchase loans as
UWM offer pricing promo to brokers for its 40th anniversary Read More »