Marketing

UWM trying to toss lingering RESPA class action claims

United Wholesale Mortgage is trying to erase the remnants of a lawsuit which prominently scrutinizes the megalender’s relationship with its thousands of mortgage broker partners. Processing Content A federal judge gutted the racketeering class action suit last fall, which accuses the wholesale leader of conspiring with loyalist brokers to steer customers to higher-cost home loans. […]

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Housing market will be soft in 2026, KBW analysts warn

The U.S. housing market is set for a soft 2026, with modest home price gains and slowing sales, according to KBW. Processing Content “In housing, we expect rent growth to turn positive on moderating supply and resilient rental demand while home purchasing remains subdued with high rates and challenging affordability,” the report from Jade Rahmani,

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Don Goettling commits full time to Momentum Builder

Don Goettling, a nearly 40-year veteran of the mortgage and real estate industry, announced last week that he’s committing full time to his role as CEO of Momentum Builder, the company he co-founded in 2018. The organization, which provides resources for housing professionals — including coaching, workshops, events and technology tools — also oversees the

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Rate shopping could save borrowers over $1,100 a year

Approximately 70% of U.S. home purchasers do not shop mortgage lenders looking for a lower rate, possibly costing them as much as 50 basis points in higher payments, a report from Zillow claims. Processing Content The company’s analysis uses a typical home worth $360,000, with the purchaser putting 20% down. At 6.24%, the average in

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Bank servicers lead new J.D. Power digital app rankings

Bank mortgage servicers dominate the top of the first ever J.D. Power U.S. Mortgage Servicer Digital Experience Study, highlighting the slower industry-wide adoption of mobile apps in this area. The bank lenders have had mobile apps in the marketplace much longer than most non-banks. Of the 17 mortgage servicers that received scores, seven of the

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Empathy can’t be automated — neither can financial guidance

Empathy can’t be automated — neither can financial guidance

Will AI ultimately supplant financial advisors? We certainly see headlines hinting at such a fate, including one in Financial Planning: “Don’t think AI will replace you? That’s this CEO’s goal.” Ronak Amin, vice president of customer success, Aidentified In the October article by FP reporter Rob Burgess, Fahad Hassan, head of RIA Range Advisory, likened

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Planet’s Home Lending outpaces mortgage industry in 3Q

Planet Financial Group grew its production volume by 64% and its mortgage servicing portfolio by 28% year-over-year in the third quarter, as its portfolio retention unit reported record lock volumes in September, a strong month for refinances in the industry. The privately held company did not disclose any profit or loss data. As a group,

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Fairway partners on card that boosts homeownership savings

Fairway Home Mortgage is partnering with Made Card to offer a credit card which will provide points for making their normal monthly loan payments and for purchases of home products and services. Borrowers do not need to use the Made for Home, formally the Made Essential Visa Signature Preferred Card, making their on-time mortgage payment

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Amerisave hit with new TCPA class action suit

Amerisave Mortgage faces a new class action lawsuit that alleges it violated the Telephone Consumer Protection Act after it attempted to contact an individual on the Do Not Call registry.   In documents filed in federal court in the Northern District of Georgia late last month, attorneys for plaintiff Erin Wilson noted she had listed her

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Citi tops J.D. Power mortgage satisfaction rankings

A change in mindset, away from the transactional and more towards creating relationships has led to higher customer satisfaction scores, improved trust and increased levels of brand loyalty, the latest J.D. Power survey found. But in what can be termed as a surprise in the results, Citi had the highest score in the 2025 U.S.

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