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VA loans gain ground despite misconceptions and shutdown

LOAN PRODUCTS, Marketing, Originations, Politics and policy, The VA /

The Veterans Affairs home loan benefit has been available for more than 81 years, yet misconceptions about the program persist, a Navy Federal Credit Union survey found. These misunderstandings affect both eligible borrowers and real estate professionals concerned about VA requirements. VA mortgage applications accounted for 13.4% of all mortgage applications in the week ending […]

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Stop marketing like it’s 2008: You’re invisible

Contributors, HWmember, Marketing, Mortgage, Opinion, Origination, Real Estate Marketing /

Mortgage marketing is stuck in 2008. Not because the tactics are old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mindset, the fact that most of us never really learned how to market in the first place. That’s not an indictment of the people doing

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Real Brokerage teams up with MAXA designs to automate marketing for agents

Brokerage, HWmember, Marketing, Real Estate, Real Estate Marketing, The Real Brokerage /

The Real Brokerage is teaming up with MAXA Designs as it looks to automate marketing for its agents nationwide.  The partnership was unveiled on Wednesday at RISE, Real’s national agent conference. Through this partnership and the new MAXA x Real platform, agents will gain access to over 400 real estate specific templates, MLS integration and

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Zillow’s mortgage revenue up 36% on purchase volume growth

Earnings, Marketing, MARKETING TO BORROWERS, Originations, Zillow /

Zillow Group posted $10 million in net income in the third quarter, turning around a $20 million loss from the year ago period, as its mortgage revenue rose 36% during the time frame. The growth in its mortgage line, which includes both Zillow Home Loans and the marketplace where consumers can search for rates, was

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Rocket tops customer ratings but industry sees overall drop

Customer experience, Customer service, Marketing, MARKETING TO BORROWERS, Mortgage technology, Originations /

Consumer satisfaction with their mortgage lender lags their opinions on the life, health and property and casualty insurers they do business with, with year-over-year scores for the industry falling. The American Customer Satisfaction Index 2025 Insurance and Mortgage Lenders Study gives the real estate finance business a score of 74, down 1% from a year

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Collov AI, Side partner on virtual staging tools for agents

Artificial Intelligence, Brokerage, Collov AI, HWmember, Marketing, Partnerships, Real Estate, Side Real Estate, Technology /

Collov AI, an artificial intelligence (AI) platform for home design, announced a partnership with Side, a white-label real estate brokerage platform. The move expands access to Collov AI’s staging and visualization tools for Side’s network of more than 500 boutique real estate companies — with tools available through the Side Marketplace and its agent community

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Bri Lees joins NEO Home Loans as head of marketing

Better, HWmember, Marketing, Mortgage, NEO Home Loans, People Movers, Team Leaders /

NEO Home Loans, powered by Better, said Thursday that Bri Lees has been appointed as its head of marketing, a move aimed at strengthening the connection between its adviser-led model and Better’s digital platform. Lees will oversee NEO’s brand, communications and marketing growth strategy, developing systems that align the company’s operations, presence and scalability. “NEO

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Lower inks marketing deal with HomeSmart

Brokerage, HomeSmart International, HWmember, Lenders, LendingLife, Marketing, Mortgage, Origination, Partnerships /

Multichannel mortgage lender Lower has entered into a marketing agreement with real estate brokerage HomeSmart, giving the firm’s nationwide agent network access to Lower’s mortgage solutions. The announcement comes amid a growing wave of partnerships between lenders and brokerages, including Rocket Companies’ $1.75 billion all-stock acquisition of Redfin that closed in July. Earlier this year, Lower

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Revive expands, renames agent AI platform

Artificial Intelligence, Home Sales, Homeownership, Lead Generation, Marketing, Real Estate, Real Estate Marketing, Real Estate Technology, Technology /

Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates

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Insurance provider Kin starts Florida mortgage business

Insurance provider Kin starts Florida mortgage business

Housing markets, Insurance, Marketing, MARKETING TO BORROWERS, Originations /

Kin, a direct-to-consumer home insurance provider, has entered the mortgage broker business, starting in Florida, and offering a full array of mortgage and home equity products. The mortgage broker business is also direct-to-consumer and plans are to eventually expand to other states where Kin has a presence, said company founder and CEO Sean Harper. He

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