Marketing

Wholesaler AD Mortgage launches borrower portal

Wholesale lender AD Mortgage has launched a borrower-facing portal in order to improve the experience of their broker’s clients, the company said. AD Home gives consumers “a smoother, faster and more intuitive way to manage their loans,” the company’s announcement said. AD is known as a non-qualified mortgage lender, but it also offers conventional and […]

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Why AI search could cut off your leads

Not long ago, a storefront sign was the most important marketing channel a retailer had. If you didn’t have one, customers didn’t know you existed. Today, for mortgage companies, that sign has been replaced by something else entirely: search. But with borrowers now turning to ChatGPT and other AI tools instead of Google, even ranking

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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on

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WFG National Title launches Agent 3.0 with AI, automation focus

WFG National Title Insurance Co. has introduced Agent 3.0, which will offer users expanded options for artificial intelligence (AI) and automation. The program follows rollout of Agent 2.0 earlier this year, which emphasized personalized support and growth tools for title agents. Leaders said Agent 3.0 is designed to create a more interactive partnership between WFG

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Half of largest housing markets record home price downturns

Among the nation’s 50 largest metro areas, half, primarily in the north and east, had annual home price increases in July, while the others are reporting downturns, Zillow found. Nationwide, year-over-year home price appreciation was a meager 0.2%. While this helped to marginally improve affordability, with average monthly mortgage costs down $19 over the past

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VA Wholesale to operate under Bank of Glen Burnie

The Bank of Glen Burnie, a Maryland-based depository, has acquired VA Wholesale Mortgage, a Virginia Beach, Virginia-based originator, with an office in Jacksonville, Florida. Terms of the deal were not disclosed. A check of the NMLS Consumer Access page has Virginia Wholesale Mortgage, how the Bank of Glen Burnie’s second quarter Securities and Exchange Commission

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LeadingRE adds Rejig.ai to preferred vendor program

Leading Real Estate Companies of the World (LeadingRE) has added Rejig.ai to its Solutions Group, a collection of preferred business resources available to its global network of 550 real estate firms. Rejig.ai provides automated digital marketing tools for real estate agents, teams and brokerages. Its platform supports multiple channels — offering services such as artificial

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Opendoor CEO Carrie Wheeler exits the meme stock darling

News that Opendoor CEO Carrie Wheeler is leaving the company boosted the company’s stock price to its third-highest level since the run-up began at the start of July. The announcement was made before trading started on Friday morning. When the markets did open, Opendoor began the day at $3.415 per share and in early trading

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Finance of America reports $80M profit, buys out Blackstone

Finance of America (FOA) continued its recent streak of growth in the second quarter of 2025, funding $602 million in mortgages and producing $80 million in net income. FOA, one of the nation’s leading reverse mortgage lenders, exceeded the top end of its stated quarterly guidance for investors as the $602 million in volume from

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