Opinion

Why homeowners should focus on blended debt rates and total mortgage costs

In mortgage lending, there’s no shortage of conversation around interest rates and closing costs. But beneath that surface-level focus lies a missed opportunity—one that could dramatically improve the financial well-being of millions of homeowners. It’s the opportunity to help borrowers optimize their blended debt rate and strategically reduce their total mortgage cost over time. Most […]

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Investing in real estate taught this coach what makes a real estate agent great

Most people know me as a real estate speaker and coach. I’ve trained hundreds of thousands of agents across the country on how to list, sell, and serve at the highest level. But here’s something most don’t know: I’m also an active real estate investor. I buy between six and 10 properties a year. That

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Bridging the gap: How intergenerational living is combating senior isolation and the housing crisis

The United States faces a pressing dual challenge: an aging population at risk of social isolation and a housing market that has struggled to keep pace with evolving care needs. Traditional senior housing models often separate rather than connect, leaving many older adults without meaningful community and compounding the emotional toll of aging. At the

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One overlooked pitfall of owning a home that  – with your intervention – can cultivate clients for life

What’s one thing most homeowners would say no one told them about buying a home? If you said how quickly property taxes can go up, you’re not lying—and let me give you a tip to help you save them thousands. But first, last night, some of my MBA Accounting students graciously volunteered with me to

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If your tech stack isn’t fully optimized, you’re at a major disadvantage in a tumultuous market

There is nothing more excruciating to a title agency owner than the uncertainty engendered by a chaotic and unpredictable economic environment. Welcome to 2025, where continued economic volatility and the prospect of a recession continue to exert their impact on real estate markets. On the upside, employment numbers have remained steady, and housing inventory has

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From order-taker to ally: Reinventing customer success in mortgage tech

Our industry stands at a critical crossroads in the rapidly evolving mortgage technology landscape. For decades, customer service teams have been relegated to roles as reactive problem solvers and order-takers who simply put out fires as they arise. Still, the future of mortgage technology demands a radical reimagining of what customer success truly means. With

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Talking the talk: Real estate’s communication makeover

Change in real estate is constant. However, 2024 and 2025 haven’t just been about change; they’ve been about disruption. From commission lawsuits to housing market volatility, shifting consumer expectations, and the evolution of buyer representation, our industry has been tested at every level. The difference between firms that thrive and those that stall isn’t just

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Hybrid cloud and the rise of PropTech: What’s next?

Property Technology (PropTech) is quickly transforming the global real estate industry, driving innovation and spurring trends across new residential and commercial developments. The global PropTech market was valued at $36.55 billion in 2024 and is projected to reach $88.37 billion by 2032, illustrating the growing relevance of smart technologies in real estate. With staples of

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LO comp reform: From channel conflict to consumer-centered change

What started as a post on LinkedIn, turned into real conversation. In my post and via a separate outreach, I asked for perspectives on LO Compensation reform, and more than 30 industry professionals answered the call. Executives. Brokers. Regulators. Compliance officers. Trade associations. LOs on the front lines. What I expected to be a spirited

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Renters now outnumber owners in key U.S. cities. Is the real estate industry paying attention?

In cities across the U.S., the scales have tipped, and most of the real estate industry hasn’t noticed. More than 44.5 million households in the United States are renter-occupied, accounting for 35 percent of all homes. But in many of the country’s most economically influential metros, that number isn’t 35 percent but the majority. Manhattan?

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