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Opinion

Former Zillow Flex agent on who benefits from Premier agent class action lawsuit

Agent, Contributors, HWmember, Ohio, Opinion, Real Estate, Zillow, Zillow Premier Agent /

In full transparency: My former Dayton, Ohio real estate team is one of Zillow’s top-performing Flex partners, closing a significant number of Flex deals every month. I understand how the program works — the good, the bad and the fine print. When I read about the new class-action lawsuit accusing Zillow of misleading consumers through […]

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From rates to reality: why innovative homeownership alternatives matter now

Affordability, Contributors, Down Payment Assistance, Home Prices, Housing Market, HWmember, Mortgage Rates, Opinion, Real Estate /

For generations, the American Dream was synonymous with homeownership — a white picket fence, a backyard and the pride of owning a place to call your own. But today, that dream is undergoing a quiet transformation. With the national median home price now exceeding $426,000, according to NAR, the goal for many Americans has shifted

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Elevate your value with clear communication of real estate professional fees

Agent, Commission Lawsuit, Contributors, HWmember, Opinion, Real Estate, Real Estate Agents /

With the NAR settlement behind us and new rules on professional fees in place, conversations with clients have shifted. MLSs no longer display offers of compensation, and most buyers are signing Buyer Agency Agreements that spell out how their real estate professional will be paid. That means savvy buyers and sellers are asking tougher questions

Elevate your value with clear communication of real estate professional fees Read More »

Elevate your value with clear communication of real estate professional fees

Agent, Commission Lawsuit, Contributors, HWmember, Opinion, Real Estate, Real Estate Agents /

With the NAR settlement behind us and new rules on professional fees in place, conversations with clients have shifted. MLSs no longer display offers of compensation, and most buyers are signing Buyer Agency Agreements that spell out how their real estate professional will be paid. That means savvy buyers and sellers are asking tougher questions

Elevate your value with clear communication of real estate professional fees Read More »

Automate half your real estate business, keep all your humanity

Agent, Artificial Intelligence, Contributors, HWmember, National Association of Realtors, Opinion, Real Estate, Real Estate Agents, Technology /

Most real estate agents think automation means replacing people with cold, robotic systems. I get it —your buyers and sellers want you, not a machine. But here’s the truth: when used right, AI doesn’t replace your humanity, it amplifies it. By automating the repetitive, time-sucking tasks, you can free yourself to do what you do best,

Automate half your real estate business, keep all your humanity Read More »

Automate half your real estate business, keep all your humanity

Agent, Artificial Intelligence, Contributors, HWmember, National Association of Realtors, Opinion, Real Estate, Real Estate Agents, Technology /

Most real estate agents think automation means replacing people with cold, robotic systems. I get it —your buyers and sellers want you, not a machine. But here’s the truth: when used right, AI doesn’t replace your humanity, it amplifies it. By automating the repetitive, time-sucking tasks, you can free yourself to do what you do best,

Automate half your real estate business, keep all your humanity Read More »

How Paris Hilton demonstrated an age-old accounting principle and why this matters for clients

How Paris Hilton demonstrated an age-old accounting principle and why this matters for clients

Agent, Appraisals, Brokerage, Contributors, Fair Housing, Housing Market Data, Opinion, Real Estate /

Business theory IRL As I like to share with my MBA graduate students, the principles of our classes are not just theory. They have real-world (or, as my Gen. Z students say, IRL (in real life)) implications. Case in point: A reporter from the Daily Mail asked me about the following. Paris Hilton bought Mark

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Making the 7-day refi reality: Why now Is the time to modernize the mortgage process

Contributors, Digital mortgage, Mortgage, Opinion, Origination /

Imagine telling a borrower they can refinance their mortgage and close in just seven days. In 2025, that shouldn’t be a stretch – it should be the standard. We now live in a world of same day delivery for almost anything. But even though the technology exists to make the 7-day refi a reality, the

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The future of QC: AI, innovation and the human element

ACES Quality Management, Mortgage, Opinion, Regulatory, Sponsored, Technology /

As lenders look to modernize their quality control operations, many are exploring the potential of artificial intelligence to streamline processes, improve loan quality and reduce risk. In this executive conversation, HousingWire spoke with Trevor Gauthier, CEO of ACES Quality Management, about how QC has evolved over time, how AI is reshaping expectations and what lenders

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