Originations

Lady Gaga featured in Rocket, Redfin Super Bowl ad

Once again Rocket Mortgage will advertise in the Super Bowl, this time featuring Lady Gaga singing a song meant to tug at the heartstrings. Processing Content The megastar will sing “Won’t You be my Neighbor,” the theme song from Mr. Rogers Neighborhood. The company wants to build upon the emotional foundation created with its commercial […]

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HEIs see boost from investors but also legal setbacks

Economic trends look to be a primary driver in growth of the home equity investment segment, which is seeing investor interest and liquidity enter the market in the new year but also ongoing legal obstacles.  Processing Content Current housing costs are paving the way for consumer uptake. In a survey conducted last summer by HEI

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Fairway agrees to financial penalty over unlicensed LOs

Fairway Independent Mortgage Corp. agreed to resolve alleged violations surrounding unlicensed lending activity that occurred at one of its California branches earlier this decade and pay $160,000 in penalties.  Processing Content In 2021 and 2022, unlicensed branch employees were alleged to have conducted origination activity that was only permitted to be carried out by licensed

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The mortgage market runs on IMBs. Washington hasn’t caught up

Last week the Community Home Lenders of America released its CHLA 2025 Report on Independent Mortgage Banks.   Processing Content The report leads off by highlighting significant developments over the past year that affect mortgage lender/servicers and the homebuyers and borrowers they serve.   In many ways, 2025 was a good year, at least for advocacy

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PrimeLending stays in the red, losses ease in Q4

Industry headwinds pushed Primelending, Hilltop Holding’s mortgage subsidiary through Plainscapital Bank, into the red again in the fourth quarter, the company said. Processing Content Primelending produced a pretax loss of $5.2 million in the fourth quarter, lower than the loss of $7.2 million in the third quarter and the loss of $15.9 million in the

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Waterstone Mortgage has third consecutive quarterly profit

Waterstone Mortgage accomplished a third consecutive quarter of pretax and net profitability, with year-over-year improvements in production and gain on sale. Processing Content Fourth quarter pretax income of $900,000 and net income of $656,000 for the mortgage banking segment of Waterstone Financial compared with $1.3 million and $948,000 in the third quarter, plus approximately $2

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Why buying leads is killing your mortgage business

Let me be blunt: if you’re still dumping money into digital lead generation and wondering why your conversion rates are dismal, you’re fighting the wrong battle. Processing Content I’ve grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution.

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Mortgage rates rise as FOMC inaction adds to uncertainty

Mortgage rates rose for the second consecutive week, with the 30-year fixed up one basis point on average, as yesterday’s Federal Open Market Committee decision was expected by the majority of the marketplace. Processing Content The move to leave rates unchanged was likely priced into mortgage rates and the benchmarks it uses beforehand. Mortgage pricing

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Lenders predict 2026 rebound led by refis and home equity

Nearly three quarters of lenders expect mortgage volume to improve in 2026, but their confidence is concentrated in refinancings and home equity lending. Processing Content Those expectations from the National Mortgage News Predictions 2026 survey, which was fielded online during November and December among 156 mortgage-industry professionals. More than half, 55% of respondents, work at

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AI real estate business taps $100 million private credit loan

Propy, a real estate technology company, tapped the private credit market for the first time, securing $100 million to support the startup’s acquisition strategy. Processing Content Metropolitan Partners Group led a credit facility to the company, which uses artificial intelligence to expedite the real estate closing process.   Propy has been pursuing a roll-up of

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