After teaching thousands of agents how to build a real estate business plan, I’ve seen one result consistently. The agents who put in the work and plan ahead are the ones who stay in business. Your notebook full of random thoughts jotted down isn’t going to cut it. You have to create a roadmap that […]
8 Steps to Creating a Real Estate Business Plan (+ Free Template) Read More »
Real estate might look like an easy, glamorous, high-paying career on TV, but it’s a very challenging industry. Learning the business takes time, and finding clients isn’t as easy as it seems, but for those who are determined to put in the work and make real estate their career, it’s a fantastic industry. The agents
How to be a successful real estate agent in 9 steps Read More »
Let’s be honest, real estate open houses can feel a little awkward if you’re not sure what to say. You’re juggling sign-ins, smiling on cue and trying to figure out whether the couple by the kitchen is just killing time or actually thinking about writing an offer. That’s where having a few go-to scripts in
12 Open House Scripts to Impress Buyers and Win More Clients Read More »
Building a successful real estate business depends on cultivating strong relationships. Real estate agents will often rely on their network or sphere of influence (SOI) to land their next deal. It’s one of the most valuable tools in an agent’s toolkit, and for good reason. Your sphere is made up of people you already know
8 ways to expand your sphere of influence in real estate in 2025 Read More »
Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting testimonials is an important part of building a business, yet it’s often a forgotten step in the process. More often than
How to make the most of real estate testimonials to attract new clients Read More »
Over the last decade, I’ve interviewed dozens of the country’s most successful real estate agents. All of them, from Ryan Serhant to Glennda Baker to Ricky Carruth, had one thing in common: They found their ikigai early in their career and never looked back. Ikigai is a Japanese concept that says you will only find
How a Christie’s Agent Closed $44 Million+ in 2024 on Instagram Read More »
Servant leadership is more than a lazy LinkedIn buzzword cooked up by corporate PR teams. It’s a crucial reason why new school brokerages like The Agency and Real outsold Keller Williams last year. If you want to scale your team or brokerage in 2025, lead by example, or get left behind. Not convinced? Mauricio Umanasky,
Why Servant Leadership is Fueling Real Estate’s Fastest-growing Brokerages Read More »