Real Estate Agents

Keller Williams sharpens focus on agent teams for 2026

For many of the real estate industry’s newest entrants, team recruitment and retention was a primary focus in 2025. And while Keller Williams recognizes that other companies are jumping on the mega and expansion team bandwagon, the firm is confident that it has what it takes to compete in this arena in 2026 and beyond.  […]

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CertifID’s Tyler Adams on deepfakes, fraud and protecting homebuyers

Cybercriminals are not inventing entirely new schemes in 2025. They are perfecting old ones. According to Tyler Adams, CEO and co-founder of CertifID, fraudsters are combining artificial intelligence (AI) with patience, timing and realism to exploit real estate transactions in increasingly convincing ways. From AI-generated voice impersonations to email monitoring and highly targeted wire fraud,

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ERA Real Estate affiliate announces North Texas acquisition

ERA Real Estate affiliate Sprout Realty ERA Powered announced its acquisition of Dallas-based 24Fifteen Realty, expanding its presence into the Dallas-Fort Worth Metroplex and neighboring Waco, Texas. The acquisition includes two offices and nearly 100 agents. Following the transaction, the brokerage will operate as 24Fifteen ERA Powered. Founded in 2018, 24Fifteen Realty is led by

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APEX Residential enters Arizona luxury market

APEX Residential has officially launched in Arizona, entering the state’s luxury real estate sector with what its leaders describe as a commitment to integrity, strategic representation and elevated client service. The firm is led by founder and managing member Kirk Linehan and founding partners Jim Cavanaugh, Marilyn Cavanaugh, Jonathan Leaman, Hayley Jamison and Bridget Landry.

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What real estate can learn from LEGO’s reinvention

Just in time for the holidays, Troy Palmquist looks at how this legacy manufacturer bounced back from a market downturn and how agents can, too A few weeks ago, on a podcast, I was asked which brands I admire most. Without hesitation, I said LEGO. The toy company has an incredible comeback story, from the

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Jason Mitchell Group surpasses 1,300 agents

The nation’s top-ranked mega team, the Jason Mitchell Group (JMG) has surpassed 1,300 agents, according to an announcement last Wednesday. This represents a 36% increase in agent count over the past year. The team attributed this growth to the firm’s business-to-business referral opportunities, which the company said has eliminated significant overhead and lead generation costs

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Homebuyers embrace sustainability, efficiency in 2025

Americans are redefining home comfort and value by focusing on efficiency, sustainability and natural design, according to Realtor.com’s 2025 Hottest Home Trends Report. Findings reflect a nationwide shift away from large, aesthetic features toward practical, eco-friendly and tech-driven living. WaterSense fixtures — which reduce water use by at least 20% — were the fastest-rising feature

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Reimagining a real estate icon: Inside the RE/MAX brand refresh

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The RE/MAX balloon has long been one of the most recognizable symbols in real estate, representing trust, consistency and market leadership. But in a digital era where attention spans are short and brand presence must translate seamlessly across

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Fathom Holdings, ByOwner partner to connect agents with FSBO sellers

Fathom Holdings announced a partnership with for-sale-by-owner (FBSO) marketplace ByOwner to link sellers who need professional assistance with Fathom agents across the country. The agreement aims to convert listings from ByOwner.com and BuyOwner.com — which together attract more than 500,000 monthly visitors — into full-service listings through Fathom’s real estate network. According to the National

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Tech Pulse: AI advances, big earnings and policy shifts

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate. Here’s what happened this week: Zillow’s Follow Up Boss privacy policy changes spark industry debate Zillow‘s updated privacy policy for Follow Up Boss has sparked debate among real estate agents. The policy introduces

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