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Why most brokerages scale for revenue but fail to profit

Brokerage, Jason Mitchell Group, Real Estate, real estate brokerage, Sponsored /

In real estate, growth is often measured by one number. Volume. More agents.More transactions.More gross commission income (GCI). On paper, it looks impressive. The brokerage is “scaling.” But behind the scenes? Profit margins are shrinking. This is one of the most common and costly mistakes for Broker Owners: Scaling revenue without scaling profitability. The revenue […]

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Why real estate agent confidence is a leading indicator for 2026

Agent, Contributors, HWmember, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams, Real Estate Technology, Residential Real Estate /

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be changing!) By conventional measures, momentum feels limited. Yet beneath those conditions, a different signal is emerging; one that may prove more predictive than

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Dermot Buffini steps down as CEO of Buffini & Company

Agent, CRM, HWmember, People Movers, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams /

After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday.  In his stead, company founder Brian Buffini will assume the role of chairman and CEO  Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate

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REMAX accelerates real estate innovation with AI and technology

Agent, Brokerage, Real Estate, Real Estate Agents, real estate brokerage, Real Estate Marketing, Real Estate Technology, REMAX, Sponsored /

REMAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of

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Navigating options with confidence: Coldwell Banker’s support and value proposition empower brokers

Agent, Brokerage, Coldwell Banker, Real Estate, real estate agent, real estate brokerage, Sponsored /

Today’s brokers are facing one of the most complex operating environments in modern real estate, marked by tight inventory, compressed margins, shifting commission structures, rapid technology change, and increasing demands for profitability and efficiency. As brands rethink how franchise support directly impacts performance, Coldwell Banker is reshaping its model around specialization, data-driven decision-making and high-touch

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What real estate can learn from LEGO’s reinvention

Contributors, HWmember, Opinion, Real Estate, Real Estate Agents, real estate brokerage /

Just in time for the holidays, Troy Palmquist looks at how this legacy manufacturer bounced back from a market downturn and how agents can, too A few weeks ago, on a podcast, I was asked which brands I admire most. Without hesitation, I said LEGO. The toy company has an incredible comeback story, from the

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