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Real Estate Marketing

Why real estate agent confidence is a leading indicator for 2026

Agent, Contributors, HWmember, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams, Real Estate Technology, Residential Real Estate /

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be changing!) By conventional measures, momentum feels limited. Yet beneath those conditions, a different signal is emerging; one that may prove more predictive than […]

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AI adoption accelerating across real estate marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key

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Dermot Buffini steps down as CEO of Buffini & Company

Agent, CRM, HWmember, People Movers, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams /

After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday.  In his stead, company founder Brian Buffini will assume the role of chairman and CEO  Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate

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REMAX accelerates real estate innovation with AI and technology

Agent, Brokerage, Real Estate, Real Estate Agents, real estate brokerage, Real Estate Marketing, Real Estate Technology, REMAX, Sponsored /

REMAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of

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Why communication failures can cost real estate agents

Agent, Contributors, Cooperative Compensation, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

At the core of real estate lies one constant: our duty to communicate clearly, act with integrity, and put our clients first. When those principles slip—even unintentionally—the results can be costly. Not long ago, a situation discussed during one of our coaching calls served as a powerful reminder of how quickly professionalism can unravel when

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Stop marketing like it’s 2008: You’re invisible

Contributors, HWmember, Marketing, Mortgage, Opinion, Origination, Real Estate Marketing /

Mortgage marketing is stuck in 2008. Not because the tactics are old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mindset, the fact that most of us never really learned how to market in the first place. That’s not an indictment of the people doing

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What Realtors really think about working with builders

Agent, homebuilder, Homebuilders, HWmember, Real Estate, Real Estate Marketing /

Picture this: a Realtor® walks into a new-home sales office, client in tow, ready to collaborate. The builder’s rep glances up from the desk, wary smile in place. Both sides want the same thing — a sold home — but the air crackles with tension. That moment, repeated across the country, defines one of housing’s

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Real Brokerage teams up with MAXA designs to automate marketing for agents

Brokerage, HWmember, Marketing, Real Estate, Real Estate Marketing, The Real Brokerage /

The Real Brokerage is teaming up with MAXA Designs as it looks to automate marketing for its agents nationwide.  The partnership was unveiled on Wednesday at RISE, Real’s national agent conference. Through this partnership and the new MAXA x Real platform, agents will gain access to over 400 real estate specific templates, MLS integration and

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The four-step real estate listing framework for more signed agreements

Agent, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing, Residential Real Estate /

We all know that the listing appointment is the Super Bowl for every agent. It’s where all your prospecting, marketing and preparation come together in a single conversation that determines whether you’ll earn the trust of a homeowner or walk out empty-handed. That’s why I created the R.E.A.L. framework — a four-step structure for conducting a powerful listing conversation that leads

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