Most real estate agents (still!) get email marketing wrong. They either painstakingly type out each message by hand or, worse, ask ChatGPT to write them. The results? Mixed at best. Sure, those 500-word heartfelt emails to loyal clients get opened, but they also take 45 minutes to compose on a phone. The rest of their […]
11 proven real estate email templates (with sky-high open rates) Read More »
Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates
Revive expands, renames agent AI platform Read More »
HomeSmart announced a new brand identity at its annual Ignite: Growth Summit 2025, marking the company’s 25th anniversary. The rebrand includes an updated logo, visual design and messaging that leaders said reflect HomeSmart’s evolution and ongoing focus on supporting agents. HomeSmart ranks No. 11 by transaction sides and sales volume on the 2025 RealTrends Verified
HomeSmart unveils new brand identity Read More »
Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already forming an opinion about whether you look trustworthy, approachable and professional. The good news is you don’t have to love
12 realtor headshots tips to look professional and showcase your brand (+ examples) Read More »
Leading Real Estate Companies of the World (LeadingRE) has added Rejig.ai to its Solutions Group, a collection of preferred business resources available to its global network of 550 real estate firms. Rejig.ai provides automated digital marketing tools for real estate agents, teams and brokerages. Its platform supports multiple channels — offering services such as artificial
LeadingRE adds Rejig.ai to preferred vendor program Read More »
With its focus on photos and videos, Instagram is a great place for real estate agents to showcase their listings and personalities. It allows agents to be visible to their existing network while expanding their networks and gaining new followers (prospective clients). You can build trust over time with your audience by posting consistently, and
20 of the best real estate Instagram accounts to follow Read More »
Baird & Warner Real Estate has launched an internal Image Services division to provide real estate marketing visuals in response to the abrupt closure of VHT Studios. The new unit will be led by Shannon Lange — former area sales and account manager for VHT Studios and Matterport — and a licensed real estate agent
Baird & Warner launches image services division amid VHT Studios closure Read More »
As a real estate agent, it’s easy to assume your listings speak for themselves, but buyers and sellers still want to know who they’re working with. A well-written agent bio helps you build credibility, make a lasting impression on prospective clients and turns curious browsers into serious leads. Your real estate agent bio doesn’t need
How to Write a Lead Winning Real Estate Agent Bio in 7 Steps (+ Examples) Read More »
As a Realtor, your real estate landing pages are one of your most valuable lead generation assets. They are the final gatekeepers between you and your lead. Get them right, and your ROI from paid leads will soar. Get them wrong, and your conversion rate will plummet. It’s no wonder that most Realtors, and even
How to build high-converting real estate landing pages (+ examples) Read More »
I know, I know – you’re a real estate agent, not a copywriter, but hear me out. Just like people eat with their eyes first, the same goes for real estate. People will first be attracted to pictures, and then the real “taste” will be what they read from you. When people view a listing,
8 clever real estate copywriting tips top agents use (+ AI prompts) Read More »