Residential Real Estate

Millrose outperforms with disciplined growth, strong partnerships

Now one for the books, the 2025 homebuilding market slowed in new construction, resulting in contract cancellations and reduced takedown activity. Millrose Properties, whose epic scale and timing launched a new era in land banking and asset-light homebuilding development in early 2025, bucked that trend.  Millrose – which began spinning out from Lennar in December […]

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UHG goes private: Daiwa House’s Stanley Martin strikes $221M deal

In the two-thousand-mid-teens, you would not have needed a crystal ball to predict that three Japan-based vertically integrated real estate powerhouses would each rank among the nation’s top 15 enterprises. That’s because each of those three organizations – Daiwa House, Sekisui House and Sumitomo Forestry – having established beachheads in the U.S. homebuilding and residential

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January “green shoots” won’t tell homebuilders what July will

If you walked the aisles at this year’s International Builders Show, you could feel it. The vibe wasn’t panic. It wasn’t euphoria. It was something in between – a cautious optimism that maybe, just maybe, the worst is behind us. Traffic anecdotes sounded a little better. Some builders spoke about steadier January sales activity. Conversations

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2025 new-home sales inched up; concessions weakened prices

A delayed December new-home sales release showed a slight increase in 2025 over a year earlier, but median new-home sales prices decreased, reflecting a challenging homebuilding market weighed down by cost reductions, elevated incentives and a slower-than-expected sales pace.  “New home sales ended 2025 on a mixed but resilient note, signaling steady underlying demand despite

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The hidden cost of move-in friction: Why the first 30 days can  make or break resident loyalty

With national vacancy rates hovering around 7%, property managers are under pressure to differentiate, retain residents, and operate more efficiently—all at the same time. The first 30 days of a lease are where those pressures converge. When move-in goes well, it builds trust, reduces friction, and sets the foundation for a productive resident relationship. When

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For Toll Brothers, disciplined execution beats market uncertainty

Today’s headwinds new-home market rewards homebuilding teams that do the hardest things the best. In that light, a glib explanation for Toll Brothers’ Q1 2026 performance would be to point to geography and demographics: a luxury buyer profile, higher incomes and lower sensitivity to mortgage rates. The harder – and more reality-grounded – explanation is

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2025 housing starts fell 7%, but builders glimpse clues of an uptick

Single-family housing starts ticked up in December, but were down about 7.0% year-over-year in 2025. According to the National Association of Home Builders (NAHB), new residential construction is expected to stay relatively flat this year, but could rebound in 2027 if mortgage rates inch lower and pent-up demand enters the housing market.  Census data released

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Beazer Homes’ key differentiator? Sustainability and innovation

Like it or not, for consumers in today’s market for a newly built home – especially younger, more price- and interest-rate sensitive ones – a home builder is a homebuilder is a homebuilder. Product, price, and location may reveal nuanced differences, and offer a finite toolbox of motivators – i.e. incentives. Other than those nuances,

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Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a

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Sumitomo Forestry buys Tri Pointe, resetting the arc of homebuilder scale

Within a couple of weeks of exactly this time two years ago, the lead-in to a blockbuster $4.9 billion M&A deal involving a Japan-based acquirer of a national public homebuilding enterprise practically wrote itself: “A top-five-ranked U.S. homebuilding company doesn’t happen overnight…. Except when it does.” That same lead applies to 2026’s supercharged kickoff in

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