Many more people know how to do their job, than know why a given approach works. This can cause severe and unknown risk, because if circumstances change, the previous “right” solution may no longer work, or opportunities may be missed. A couple of examples: Risk Example In the mid- to late 1990s, as Sacramento was […]
Scott Cox: If you don’t know the why, you may miss the signal Read More »
America’s quilt work of states whose governors and lawmakers are bucking for housing policy change to break through supply constraints at the root of the nation’s affordability crisis now counts Massachusetts among them. With a focus on prohibitively constrictive building codes and zoning ordinances, Gov. Maura Healey has adopted an approach officials in other states
Massachusetts studies adding supply with single-stair apartments Read More »
Like it or not, for consumers in today’s market for a newly built home – especially younger, more price- and interest-rate sensitive ones – a home builder is a homebuilder is a homebuilder. Product, price, and location may reveal nuanced differences, and offer a finite toolbox of motivators – i.e. incentives. Other than those nuances,
Beazer Homes’ key differentiator? Sustainability and innovation Read More »
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a
Stop marketing moments; start designing systems Read More »
HousingWire reports on the quarterly earnings of publicly traded mortgage, real estate and homebuilder companies, offering a glimpse into the financial performance of key players in the housing market. As earnings results begin to be released for the fourth quarter of 2025, here’s a rundown of what’s happening at the major lenders, brokerages, builders, listing
Q4 2025 earnings for publicly traded mortgage, real estate and homebuilder companies Read More »
Within a couple of weeks of exactly this time two years ago, the lead-in to a blockbuster $4.9 billion M&A deal involving a Japan-based acquirer of a national public homebuilding enterprise practically wrote itself: “A top-five-ranked U.S. homebuilding company doesn’t happen overnight…. Except when it does.” That same lead applies to 2026’s supercharged kickoff in
Sumitomo Forestry buys Tri Pointe, resetting the arc of homebuilder scale Read More »
Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in and every monthly payment feels like a frittered-away sum that could have done more. Serving both customers today increasingly looks like operating in
Taylor Morrison’s 2026 rebalance: romance over discounts Read More »
On Monday, the House voted to pass a landmark bipartisan housing affordability package by an overwhelming 390-9 margin. The legislation, part of a bipartisan federal push to improve housing affordability, is the House counterpart to the Senate’s ROAD to Housing Act. Both bills aim to boost housing supply and improve affordability by reducing red tape
U.S. House votes to pass Housing for the 21st Century Act Read More »
For builders, particularly in the Sun Belt, the challenge from the get-go in 2026 will be to work through surplus entry-level inventory. As monthly-payment affordability pressures from high mortgage rates and home prices plague first-time buyers, solving this supply imbalance will only occur gradually. The wait, however long, will be both a test of patience
Barrier to entry: builders’ first challenge is to work through a glut Read More »
Camden Property Trust, one of the nation’s largest apartment real estate investment trusts, has long complained about California’s challenging regulatory environment. Frustrations escalated to a breaking point in the early 2020s. An eviction moratorium during the COVID-19 pandemic, which effectively reduced a large share of rental revenue, left landlords largely on their own to manage
Here’s why Camden will exit California as it bets big on the Sun Belt Read More »